Trinox Adhesives is seeking an experienced and results-driven Area Sales Manager (ASM) to lead sales operations across the Lumbini and Sudurpashchim regions of Nepal. The successful candidate will be responsible for driving sales growth, expanding the dealer and distributor network, strengthening market presence, and ensuring effective execution of sales strategies. The role requires a highly motivated sales professional with strong leadership capabilities, extensive field experience, and a proven track record in managing distributors, dealers, and channel partners within the adhesives, building materials, paints, plywood, laminates, hardware, or related industries.
Key Responsibilities
Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets across the assigned territory.
- Develop and implement territory-wise sales and market expansion strategies.
- Drive primary and secondary sales through distributors and dealer networks.
- Identify new business opportunities, institutional clients, and strategic accounts.
- Increase market penetration across both urban and rural markets.
- Monitor sales performance and implement corrective actions where required.
- Ensure consistent product availability throughout the assigned territory.
Dealer Development & Channel Expansion
- Appoint new dealers in untapped and high-potential markets.
- Reactivate inactive dealers and improve dealer productivity.
- Build long-term relationships with dealers and channel partners.
- Conduct regular dealer visits, performance reviews, and business planning sessions.
- Ensure adequate stock availability and effective product merchandising at dealer outlets.
- Support dealers with promotional campaigns and market development activities.
Distributor Management
- Manage distributor performance to achieve sales and growth objectives.
- Review inventory levels, stock planning, and order management.
- Monitor collections, outstanding payments, and credit control.
- Resolve operational and supply-related issues efficiently.
- Conduct regular distributor business review meetings and performance evaluations.
Carpenter & Influencer Development
- Expand the SATO Carpenter Club by registering new carpenters.
- Build strong relationships with carpenters, furniture manufacturers, contractors, architects, interior designers, and consultants.
- Conduct carpenter meets, product demonstrations, and technical training sessions.
- Promote loyalty and reward programs to increase brand preference.
Branding & Market Activation
- Execute retail branding and visibility initiatives across the territory.
- Ensure installation and maintenance of signboards, display racks, posters, and promotional materials.
- Organize dealer meets, promotional events, and local marketing campaigns.
- Support new product launches and seasonal promotional activities.
- Strengthen SATO's visibility in key retail and project markets.
Market Intelligence
- Monitor competitor pricing, promotions, distribution strategies, and product launches.
- Collect market feedback and identify emerging customer needs.
- Submit regular competitor analysis reports along with recommendations for market improvement.
- Provide insights to support strategic sales planning and product positioning.
Team & Territory Management
- Plan and manage efficient travel schedules for maximum market coverage.
- Conduct joint field visits with Sales Officers and Sales Representatives.
- Coach, mentor, and guide field teams to improve productivity and execution.
- Review daily activity reports and ensure adherence to sales processes and company standards.
Reporting & Documentation
Prepare and submit accurate and timely reports including:
- Daily Sales Reports (DSR)
- Weekly Market Coverage Reports
- Monthly Business Reviews (MBR)
- Sales Forecasts
- Collection Reports
- Dealer Performance Reviews
- Competitor Analysis Reports
