Digital Marketing Manager
- No. of Openings 1
- Industry IT & Telecommunication
- Category Digital Marketing
- Location Hattisar, Kathmandu
- Job Level Senior Level
- Salary Monthly
- Education Level Bachelors
- Desired Candidate Both(Female, Male)
- Experience 4 + years
- Expiry date Apr 30, 2026 (14 days left)
- Skills Communication and Leadership, Digital Marketing Strategy, Creativity & Innovation, Strong leadership and team management skills
Job Description
Key Responsibilities
Strategy & Planning
- Develop and execute comprehensive digital marketing strategies aligned with business objectives
- Identify target audiences and design effective customer journey maps
- Plan, allocate, and manage digital marketing budgets efficiently
Campaign Management
- Lead and manage multi-channel campaigns (SEO, SEM, social media, email marketing, display ads)
- Monitor, analyze, and optimize campaigns based on performance metrics and ROI
- Collaborate with internal teams to ensure consistency in messaging and branding
Content & Branding
- Oversee content development for websites, blogs, and social media platforms
- Maintain brand consistency across all digital touchpoints
- Manage online reputation, engagement, and community interactions
Analytics & Reporting
- Track and analyze website traffic, conversions, and campaign performance
- Prepare monthly and quarterly performance reports
- Utilize tools such as Google Analytics, Meta Business Suite, and other relevant platforms
Team Management
- Lead, mentor, and supervise the digital marketing team
- Coordinate with designers, content writers, and external vendors
Innovation & Trends
- Stay updated with the latest digital marketing trends and technologies
- Recommend and implement new tools, platforms, and growth strategies
Job Specification
Educational Qualification
- Bachelor’s Degree in BBS, BBA, BBM, or any related field
- Master’s Degree in Business Administration/Business Management or equivalent (preferred)
Experience Requirements
- Minimum 4–5 years of experience in digital marketing
- At least 1–2 years of experience in a leadership or managerial role
- Proven track record of planning and executing successful digital marketing campaigns
Technical Skills & Knowledge
- Strong understanding of digital marketing channels: SEO, SEM, social media, email marketing, and display advertising
- Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, and other analytics platforms
- Knowledge of campaign optimization techniques and ROI analysis
- Understanding of SaaS products and their lifecycle
- Familiarity with content management systems and marketing automation tools
Core Competencies
- Strategic thinking and planning ability
- Strong analytical and problem-solving skills
- Leadership and team management capability
- Effective communication and interpersonal skills
- Creativity and innovation mindset
- Time management and organizational skills
Behavioral Attributes
- Result-oriented with a focus on performance and growth
- Ability to work under pressure and meet deadlines
- Adaptability to changing trends and technologies
- Proactive and self-motivated approach
- Strong attention to detail
Key Performance Expectations
- Ability to increase lead generation and conversion rates
- Capability to deliver accurate and timely performance reports
- Contribution to improving customer satisfaction and retention
- Support successful launch and adoption of SaaS products
- Focus on operational efficiency and cost optimization
About Company
The Pace Infosys is a beacon of innovation and excellence in digital marketing and software development. Since its ince...
The Pace Infosys is a beacon of innovation and excellence in digital marketing and software development. Since its inception, our company has remained steadfast in its commitment to delivering unparalleled solutions tailored to meet the evolving needs of our global clientele. At The Pace Infosys, we believe in the transformative power of technology and the unprecedented reach of digital platforms. Whether you want to improve your online presence with focused digital marketing campaigns or optimize your operations with custom software development, our team can work with you every step.
