Digital Marketing Officer

As a Digital Marketing Officer, you are the engine of our digital operations. You will drive daily execution for our clientele, acting as the bridge between the Head of Department’s strategy and tangible results. This is a high-impact role requiring a mix of technical execution, client management, and operational leadership.

Key Responsibilities

• Operational Execution: Drive day-to-day digital marketing activities, ensuring the Head of Department’s vision and strategies are executed with precision.
• Creative Collaboration: Act as the bridge to the Creative Department; provide design references, draft compelling copy, and guide design execution to ensure all assets align with campaign goals and brand standards.
• Paid & Social Media: Manage and optimize campaigns across Google (PMax, Search, YT), Meta, LinkedIn, TikTok, and Reddit. Maintain strict channel hygiene, budget pacing, and tracking.
• Client Communication & Reporting: Act as a primary point of contact for clients. Deliver weekly/monthly performance reports that translate complex data into clear, strategic insights.
• Conversion Optimization: Own the testing roadmap for creatives and landing pages using tools like Optibase, VWO, and Hotjar to improve CPA and conversion metrics.
• AI Integration: Pilot AI tools to streamline audience research, copy iteration, and QA to increase operational speed.
• Data Integrity: Partner with Dev teams to manage pixels, data feeds, and tracking parameters to ensure reliable reporting.

• Strategic Alignment: Flawless execution of departmental goals and client strategies.
• Client Satisfaction: High retention through transparent communication and data-backed reporting.
• Performance Growth: Continuous improvement in ROI through rapid experimentation and AI-driven workflows.

What You Bring

• Experience: Proven background in digital marketing operations and client-facing roles.
• Communication: Ability to explain technical performance to stakeholders and clients clearly.
• Technical Savvy: Proficiency in major ad platforms, CRO tools, and a desire to leverage AI.
• Ownership: A proactive "get-it-done" attitude to support leadership and drive client success.

Why Join Us?

At Pace Infosys, we value "builders." You will work directly with department leadership to turn high-level vision into operational reality. This is a unique mentorship opportunity where you will work alongside and learn from digital marketing professionals with 8+ years of industry experience, gaining insights into high-level strategy and complex problem-solving.