Senior Digital Marketing Specialist

SAIDO CORPORATION is seeking a Senior Digital Marketing Specialist to drive measurable growth for our IT & telecommunication products and services. You will plan, execute, and optimize SEO, content, social, and paid campaigns using data and AI-assisted tools. The role is ideal for a hands-on digital marketer with 3+ years of experience who can manage campaigns end-to-end and support clients with clear, timely communication.

Key Responsibilities

• Develop and execute digital marketing strategies for clients.
• Manage Google Business Profile, MEO/Local SEO, SEO, and Google Ads.
• Manage Facebook, Instagram, TikTok, and LINE marketing.
• Create content calendars, campaigns, and promotional strategies.
• Monitor GA4, Google Tag Manager, Search Console, and campaign performance.
• Analyze traffic, rankings, leads, reservations, orders, and sales.
• Prepare weekly/monthly reports with improvement plans.
• Guide and supervise junior digital marketers and designers.
• Review content, campaigns, and client accounts for quality.
• Communicate with clients and recommend strategies to improve visibility, customers, and revenue.
• Stay updated with digital marketing trends, AI tools, and platform changes.

• Digital Marketing — proven experience running full-funnel campaigns, tracking KPIs, and improving performance across channels.
• SEO — hands-on capability with keyword research, on-page optimization, content briefs, and SEO reporting.
• Content Marketing — experience developing content plans and optimizing content for conversions and organic reach.
• Social Media Marketing — experience managing platform strategy, posting schedules, and campaign-driven content.
• Pay-per-Click (PPC) — practical experience managing ad campaigns, bids/budgets, targeting, and conversion-focused optimizations.
• Social Media Handling — day-to-day handling of publishing, basic community management workflows, and campaign asset readiness.
• Ads Campaign — experience executing and iterating ad campaigns (creative, targeting, and performance tuning) for measurable outcomes.
• AI Tool — working knowledge of using AI tools to support ideation, copy variations, content workflows, and campaign optimization while maintaining quality and compliance.
• Client Communication — ability to gather campaign requirements, share reports, address feedback promptly, and maintain professional client updates.
• Bachelor’s degree in marketing, Business, Computer Science, Mass Communication, or a related field (or equivalent practical experience).
• 3+ years of experience in digital marketing roles, preferably in IT, telecom, SaaS, or technology-driven services.

Nice to Have

• Experience with Google Ads and Google Analytics 4 (GA4) at campaign level with a strong reporting habit.
• Familiarity with marketing automation tools and CRM workflows used to support lead generation and nurturing.
• Basic technical literacy for working with landing pages, tracking pixels/tags, and campaign attribution checks.

What We Offer

• Salary : 50-70K NPR Plus Extra Incentive.
• Opportunity to work on technology-focused campaigns in Nepal’s IT & telecommunication ecosystem.
• Professional growth through training, tools exposure, and performance-based responsibilities.
• Flexible working collaboration practices and a structured workflow for campaign execution.
• Employee-friendly workplace culture with support for learning and continuous improvement.