Social Media Manager

Job Description

Job Type: Full-time

Location: Kathmandu, Nepal

Department: Marketing & Communications

Experience: 2+ years

About the Role

We are looking for a creative, organised, and results-driven Social Media Manager to manage and grow our social media presence across relevant platforms.

The ideal candidate will be responsible for developing social media strategies, planning and publishing content, managing online communities, coordinating with the creative and marketing teams, and monitoring performance to improve engagement and brand visibility.

Key Responsibilities

Develop and execute social media strategies aligned with business and marketing objectives.

Manage company social media accounts, including Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.

Create and maintain monthly/weekly content calendars.

Coordinate with designers, content writers, videographers, and other team members to produce engaging content.

Write and edit captions, social media copy, and promotional content.

Schedule and publish posts consistently across platforms.

Monitor comments, messages, mentions, and community interactions and respond appropriately.

Track social media trends, audience behaviour, and competitor activities.

Monitor key performance metrics such as reach, engagement, followers, traffic, and conversions.

Prepare regular social media performance reports with insights and recommendations.

Identify opportunities to improve content performance and audience engagement.

Support social media campaigns, promotions, product launches, and other marketing activities.

Maintain consistent brand voice, messaging, and visual standards across all social platforms.

Stay updated with emerging social media trends, tools, formats, and platform changes.

Requirements

2+ years of experience in social media management or a similar role.

Strong understanding of major social media platforms and their respective audiences.

Experience developing and managing content calendars.

Strong copywriting and communication skills.

Good understanding of social media analytics and performance reporting.

Ability to analyse data and turn insights into actionable improvements.

Strong organisational and time-management skills.

Ability to work independently as well as coordinate effectively with a team.

Good understanding of branding and digital marketing principles.

Creative mindset with strong attention to detail.

Preferred Skills

Experience with Canva, Adobe Creative Suite, or similar design tools.

Familiarity with Meta Business Suite and other social media management platforms.

Basic understanding of paid social media advertising.

Experience with short-form video content such as Reels and TikTok.

Basic knowledge of SEO and digital marketing.

Experience working with influencers, creators, or external partners.

What We Offer

Opportunity to work in a dynamic and growing environment.

Exposure to different marketing and brand-building projects.

Opportunity to contribute ideas and take ownership of social media initiatives.

Professional growth and learning opportunities.

• Collaborative and performance-focused work environment.