Paid Social Media Specialist

Job Description

Role Overview

We are seeking an experienced Paid Social Media Specialist to manage and execute paid social media campaigns across a diverse portfolio of B2B clients. The role involves end-to-end ownership of paid social strategy, campaign execution, performance optimisation, and reporting across multiple platforms.

The successful candidate will work across industries including building and construction, technology, healthcare, hospitality, professional services, and related sectors, delivering high-quality paid social outcomes aligned with client objectives.

Key Responsibilities

Plan, implement, and manage paid social media strategies across platforms including LinkedIn, Facebook, and Instagram

Execute and optimise paid and organic social media campaigns to meet performance objectives

Develop compelling copy for social media posts, advertisements, images, animations, and video content

Conduct social media audits and provide actionable recommendations

Monitor campaign performance, analyse data, and prepare regular performance reports with insights and optimisation opportunities

Collaborate closely with designers, developers, and internal teams to deliver content aligned with briefs, timelines, and budgets

Maintain and continuously improve social media content processes, standards, and best practices

Required Experience And Skills

Minimum 3 years of hands-on experience as a Paid Social Media Specialist

Proven expertise with LinkedIn Ad Manager and Meta Business Suite (Facebook & Instagram)

Strong understanding of paid social media strategy and execution

Demonstrated experience producing engaging short-form content, supported by a portfolio of work

Experience in reporting on paid and organic social media performance with clear insights and recommendations

Excellent time management and organisational skills

Exceptional written communication skills with strong grammar, spelling, and attention to detail

Desirable Skills And Experience

Experience using social media management or listening platforms (e.g. Brandwatch, Falcon.io, Hootsuite, Sprinklr)

Formal training or experience in copywriting across multiple formats, including website, eDM, SEO, B2B, B2C, direct response, and search ads

B2B writing experience across industries such as technology, healthcare, insurance, and financial services

Experience managing ads on additional platforms such as Reddit, TikTok, and X ads.

Working knowledge of design tools such as Canva or Adobe Photoshop

Why Join

Opportunity to work with a diverse, multi-cultural team across multiple global locations

Exposure to large-scale brands and complex, high-impact projects

Strong emphasis on professional development, coaching, and continuous learning

Support from experienced B2B marketing professionals

A collaborative and professional environment that values quality outcomes and teamwork

Competitive remuneration aligned with experience and capability