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SEO and Content Specialist

Industry Other
Category Content Writer
Location Kathmandu, Nepal
Expiry date Jun 01, 2025 (Expired)

Job Description

Expert Education and Visa Services - SEO and Content Specialist

Location: Kathmandu, Nepal

Role Overview:

As the SEO Specialist & Content Writer, you will be a key player in driving organic growth for Expert Education and Visa Services. You will be responsible for both the technical optimisation of our website and the creation of high-quality, informative blog content that attracts and engages our target audience. This role requires a deep understanding of SEO principles, technical best practices, and exceptional writing skills with a focus on SEO.

Responsibilities:

Technical SEO Expertise: Conduct comprehensive technical SEO audits, identify areas for improvement, and implement solutions to optimize website architecture, site speed, mobile-friendliness, crawlability, and indexability.
Keyword Research & Strategy: Perform in-depth keyword research to identify relevant and high-potential keywords for both technical optimization and content creation, aligning with user intent and business goals.
On-Page Optimization: Implement on-page SEO best practices, including optimizing meta descriptions, title tags, header tags, URL structures, internal linking, and image optimization for target keywords.
Off-Page Optimization: Develop and execute off-page SEO strategies, including link building, directory submissions, and reputation management, to enhance website authority.
SEO Content Creation: Write high-quality, engaging, and informative SEO-optimized blog posts, articles, guides, and other content formats that address the needs and questions of our target audience (prospective students and visa applicants).
Content Strategy & Planning: Collaborate with the Marketing Manager to develop a content calendar and strategy that aligns with SEO goals and targets relevant keywords throughout the user journey.
Performance Monitoring & Analysis: Track, analyze, and report on key SEO metrics (organic traffic, keyword rankings, conversion rates) using tools like Google Analytics and Google Search Console, providing actionable insights and recommendations for improvement.
Staying Updated: Keep abreast of the latest SEO trends, algorithm updates, tools, and best practices.
Collaboration: Work closely with the web development team and other marketing team members to implement SEO recommendations and ensure a cohesive online presence.
Local SEO: Optimize our online presence for local search, including Google My Business optimization and local citation building, to attract local inquiries.

Qualifications and Experience:

Proven expertise of a minimum of 2 years in technical SEO and SEO content writing.
In-depth understanding of search engine algorithms and ranking factors.
Proficiency in using SEO tools for keyword research, site audits, and performance analysis (e.g., Google Keyword Planner, SEMrush, Ahrefs, Moz).
Excellent writing, editing, and proofreading skills with a strong understanding of SEO writing principles.
Experience with content management systems (CMS) such as WordPress.
Strong analytical skills and the ability to interpret data to drive SEO strategies.
Knowledge of HTML, CSS, and basic website structure as it relates to SEO.
Familiarity with Google Analytics and Google Search Console.
Excellent communication and collaboration skills.
Bachelor's degree in Marketing, Communications, Journalism, Computer Science, or a related field.

Skills: