Brand Communication Officer

The Brand Communication Officer will be responsible for strengthening brand identity, increasing brand awareness, and maintaining consistent brand communication across digital and traditional media. The role involves developing and implementing promotional strategies, building strategic partnerships, coordinating media engagements, and managing brand awareness campaigns to expand the organization's reach and visibility.

Key Responsibilities

• Develop and implement brand communication strategies, promotional campaigns, and initiatives to strengthen brand positioning, audience engagement, and market presence.
• Identify, approach, and coordinate with relevant influencers and content creators to develop promotional collaborations and expand brand reach.
• Establish and manage collaborations with social media pages, other brands, and relevant organizations to facilitate cross-promotional activities and increase brand visibility.
• Identify media opportunities and coordinate television interviews, podcast appearances, and other media engagements to strengthen brand exposure and public relations.
• Build and maintain relationships with colleges and educational institutions, coordinating brand awareness sessions, presentations, and promotional activities for students.
• Identify suitable locations for hoarding board placements based on target audience, visibility, and cost-effectiveness. Coordinate with vendors regarding quotations, bookings, design specifications, installation, maintenance, and timely execution.
• Develop creative ideas, themes, and concepts for YouTube videos and other digital content in coordination with the relevant teams.
• Plan and execute local-level campaigns to promote job opportunities, career development resources, and the organization's services among job seekers and local communities.
• Coordinate with internal teams and external stakeholders to ensure the timely execution of campaigns, maintain consistent brand messaging, and monitor campaign reach and effectiveness.
   

• Bachelor's degree in marketing, Business Administration, Mass Communication, or a related field.
• Minimum 2 years of relevant work experience in brand communication, marketing, public relations, campaign management, or a related field.
• Prior experience working with a marketing, advertising, or digital media agency will be preferred.
• Strong communication, interpersonal, networking, negotiation, and relationship management skills.
• Creativity and the ability to develop engaging promotional ideas, content concepts, and brand campaigns.
• Good understanding of branding, public relations, social media, and digital marketing.
• Strong organizational and coordination skills, with the ability to manage multiple campaigns and external partnerships simultaneously.
• Ability to coordinate with vendors, negotiate costs, and oversee promotional activities and outdoor advertising operations.
• Willingness to travel locally for campaigns, partnership meetings, site visits, and promotional activities.