The Brand & Marketing Manager will be responsible for developing and strengthening the company’s brand, leading marketing strategy, executing campaigns, driving customer engagement, supporting business growth, and measuring marketing performance.
The role requires a person who can combine strategic thinking, creativity, market understanding, communication, and commercial awareness to develop and execute effective brand and marketing initiatives.
Key Responsibilities
Develop and implement the company’s brand strategy, positioning, identity, and marketing direction.
Prepare and execute annual and monthly marketing plans aligned with business objectives.
Plan and manage digital, social media, content, advertising, promotional, and offline marketing activities.
Develop marketing campaigns to increase brand awareness, customer acquisition, engagement, retention, and sales.
Manage social media platforms, digital campaigns, content calendars, creative assets, and paid advertising.
Conduct market, customer, and competitor research and convert insights into marketing strategies.
Develop and manage product launches, promotional campaigns, events, activations, partnerships, and other brand-building initiatives.
Coordinate with designers, content creators, agencies, media, influencers, vendors, and other external partners.
Work closely with Sales and other departments to ensure marketing initiatives support business and revenue objectives.
Develop marketing KPIs and monitor campaign performance, leads, conversions, customer acquisition, engagement, and ROI/ROMI.
Prepare regular marketing performance reports and recommend improvements.
Manage marketing budgets and ensure effective utilization of resources.
Lead and coordinate the marketing team and ensure timely execution of marketing plans.
Ensure consistent brand communication and customer experience across all relevant touchpoints.
Job Specification
Bachelor’s degree in Marketing, Business Administration, Management, Communications, Advertising, or a related field.
Master’s degree/MBA or relevant advanced qualification will be an advantage.
3–5 years of relevant experience OR equivalent demonstrated expertise in marketing, branding, advertising, digital marketing, consumer behavior, market research, business development, communications, or related areas.
Experience may be gained through corporate employment, consultancy, entrepreneurship, academic teaching, research, professional projects, or a combination of these.
Candidates from academia, including professors, lecturers, and faculty members working on a full-time or part-time basis, are eligible to apply if they possess relevant marketing/brand expertise and can demonstrate the ability to perform the responsibilities of the role.
Practical experience in developing marketing strategies, campaigns, research, brand initiatives, digital marketing, or business-related projects will be preferred.
Strong understanding of brand building, marketing strategy, consumer behavior, digital marketing, social media, market research, and marketing analytics.
Strong communication, presentation, creative thinking, analytical, negotiation, and leadership skills.
Ability to connect marketing activities with customer and business outcomes.
The Brand & Marketing Manager will be responsible for developing and strengthening the company’s brand, leading marketing strategy, executing campaigns, driving customer engagement, supporting business growth, and measuring marketing performance.
The role requires a person who can combine strategic thinking, creativity, market understanding, communication, and commercial awareness to develop and execute effective brand and marketing initiatives.
Key Responsibilities
Develop and implement the company’s brand strategy, positioning, identity, and marketing direction.
Prepare and execute annual and monthly marketing plans aligned with business objectives.
Plan and manage digital, social media, content, advertising, promotional, and offline marketing activities.
Develop marketing campaigns to increase brand awareness, customer acquisition, engagement, retention, and sales.
Manage social media platforms, digital campaigns, content calendars, creative assets, and paid advertising.
Conduct market, customer, and competitor research and convert insights into marketing strategies.
Develop and manage product launches, promotional campaigns, events, activations, partnerships, and other brand-building initiatives.
Coordinate with designers, content creators, agencies, media, influencers, vendors, and other external partners.
Work closely with Sales and other departments to ensure marketing initiatives support business and revenue objectives.
Develop marketing KPIs and monitor campaign performance, leads, conversions, customer acquisition, engagement, and ROI/ROMI.
Prepare regular marketing performance reports and recommend improvements.
Manage marketing budgets and ensure effective utilization of resources.
Lead and coordinate the marketing team and ensure timely execution of marketing plans.
Ensure consistent brand communication and customer experience across all relevant touchpoints.
Bachelor’s degree in Marketing, Business Administration, Management, Communications, Advertising, or a related field.
Master’s degree/MBA or relevant advanced qualification will be an advantage.
3–5 years of relevant experience OR equivalent demonstrated expertise in marketing, branding, advertising, digital marketing, consumer behavior, market research, business development, communications, or related areas.
Experience may be gained through corporate employment, consultancy, entrepreneurship, academic teaching, research, professional projects, or a combination of these.
Candidates from academia, including professors, lecturers, and faculty members working on a full-time or part-time basis, are eligible to apply if they possess relevant marketing/brand expertise and can demonstrate the ability to perform the responsibilities of the role.
Practical experience in developing marketing strategies, campaigns, research, brand initiatives, digital marketing, or business-related projects will be preferred.
Strong understanding of brand building, marketing strategy, consumer behavior, digital marketing, social media, market research, and marketing analytics.
Strong communication, presentation, creative thinking, analytical, negotiation, and leadership skills.
Ability to connect marketing activities with customer and business outcomes.
This job has been expired on 2026-11-01
See More Opportunities like this
This job may be closed, but your next opportunity is just a click away. Check out
similar positions that are still available and hiring now.
DV Group of Companies, established in the 1970s in Janakpur, Nepal, has grown into a diversified enterprise with operations spanning across multiple sectors such as FMCG, Retail, Education, Hospitality, Agro, Media, and Food & Beverage. With a strong focus on sustainable growth, the group actively contributes to inclusive development for all stakeholders. DV Group maintains an extensive distribution network covering all seven states of Nepal, with a market penetration of 95% and reach to approximately 60,000 outlets. The organization is committed to driving impactful progress in the rapidly evolving Nepalese business landscape.
