The Brand & Marketing Manager will be responsible for developing and strengthening the company’s brand, leading marketing strategy, executing campaigns, driving customer engagement, supporting business growth, and measuring marketing performance.
The role requires a person who can combine strategic thinking, creativity, market understanding, communication, and commercial awareness to develop and execute effective brand and marketing initiatives.
Key Responsibilities
- Develop and implement the company’s brand strategy, positioning, identity, and marketing direction.
- Prepare and execute annual and monthly marketing plans aligned with business objectives.
- Plan and manage digital, social media, content, advertising, promotional, and offline marketing activities.
- Develop marketing campaigns to increase brand awareness, customer acquisition, engagement, retention, and sales.
- Manage social media platforms, digital campaigns, content calendars, creative assets, and paid advertising.
- Conduct market, customer, and competitor research and convert insights into marketing strategies.
- Develop and manage product launches, promotional campaigns, events, activations, partnerships, and other brand-building initiatives.
- Coordinate with designers, content creators, agencies, media, influencers, vendors, and other external partners.
- Work closely with Sales and other departments to ensure marketing initiatives support business and revenue objectives.
- Develop marketing KPIs and monitor campaign performance, leads, conversions, customer acquisition, engagement, and ROI/ROMI.
- Prepare regular marketing performance reports and recommend improvements.
- Manage marketing budgets and ensure effective utilization of resources.
- Lead and coordinate the marketing team and ensure timely execution of marketing plans.
- Ensure consistent brand communication and customer experience across all relevant touchpoints.