Digital Marketing Manager

Key Responsibilities

Marketing Strategy & Execution (ATL / BTL)

• Plan, execute, and monitor comprehensive Above-the-Line (ATL) campaigns (such as local radio, print, or outdoor signage) to build high-level brand awareness for Organization.
• Design and execute impact-driven Below-the-Line (BTL) marketing activities, including local activations, vendor tie-ups, promotional events, and direct consumer engagement in the Kathmandu Valley.
• Track market trends, analyze competitor moves, and identify new customer acquisition channels.

Digital Marketing & Social Media Management

• Manage and grow Company presence across all major social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Develop monthly content calendars aligned with sales targets, product launches, and seasonal campaigns.
• Run targeted, performance-driven paid ad campaigns (Meta Ads, Google Ads) to optimize conversion rates and lower customer acquisition costs.

Hands-On Content Creation

• Graphic Design: Independently design visually striking posts, banners, carousels, and stories for digital platforms.
• Video Production: Concept, shoot, and edit engaging short-form video content (Reels, TikToks, YouTube Shorts, and promotional product videos) that showcase our products and platform features.
• Maintain a consistent brand voice, style, and visual identity across all marketing assets.

Sales Alignment & Performance Tracking

• Align all marketing strategies with direct sales objectives to drive traffic, user registrations, and order volumes on the platform.
• Monitor, analyze, and report weekly/monthly KPIs (traffic, engagement, conversion rates, and campaign ROI) to the management team.