Position: Marketing Manager

Job Description

We are seeking a skilled and experienced Deputy Marketing Manager to join our team. The ideal candidate will possess an MBA and have 3-5 years of experience in marketing management, with expertise in brand management, product management, content creation, digital marketing, community engagement, and international brand strategy. This role will support the Marketing Manager in executing comprehensive marketing strategies to promote Skywell EVs both domestically and internationally.

Key Responsibilities:

• Brand Strategy Development:
  • Assist in developing and implementing comprehensive brand strategies to enhance brand recognition and market share for Skywell EVs.
  • Conduct market research to identify new opportunities and understand consumer behavior and market trends.
• Product Management:
  • Support the lifecycle of Skywell EV products from concept to launch.
  • Collaborate with cross-functional teams to ensure product alignment with brand strategy and market needs.
• Content Creation:
  • Help lead the creation of compelling and consistent content across all marketing channels.
  • Ensure content aligns with brand voice, values, and strategic goals.
• Digital Marketing:
  • Assist in designing and executing digital marketing campaigns to boost brand visibility and engagement.
  • Utilize SEO, SEM, social media, and other digital tools to drive traffic and conversions.
• Community Engagement:
  • Foster and grow an active and engaged brand community.
  • Develop initiatives to increase customer loyalty and brand advocacy.
• International Brand Strategy:
  • Support the adaptation and implementation of brand strategies for international markets.
  • Ensure brand consistency and compliance with local regulations and cultural nuances.

Job Specification

• MBA from a recognized institution.
• 3-5 years of experience in marketing management or a related field.
• Proven expertise in brand management, product management, content creation, digital marketing, community engagement, and international brand strategy.
• Strong analytical skills and the ability to interpret market data and trends.
• Excellent communication and presentation skills.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.