We are looking for a versatile Digital Marketing Manager to own the end-to-end digital strategy for our EdTech platform. Your mission is to build a high-conversion engine that attracts educational leaders, nurtures them through the B2B sales cycle, and establishes our brand as a thought leader. You will manage SEO, paid media, email automation, and social presence, ensuring all efforts are scalable for our future international launch.
Key Responsibilities
Multi-Channel Lead Generation
- Plan and execute performance marketing campaigns (Google Ads, LinkedIn, Meta) specifically targeting educational decision-makers like School Owners, Principals, and HR Managers.
- Optimize the "Lead-to-Demo" funnel, ensuring that digital traffic doesn't just visit the site but actually signs up for software trials or sales calls.
- Implement retargeting strategies to keep our brand top-of-mind for institutions during their long evaluation periods.
Content & Inbound Strategy
- Oversee a content calendar that addresses the pain points of modern educators (e.g., "Automating Fee Collection" or "Student Engagement in Virtual Classrooms").
- Work closely with the SEO specialist to ensure all content is optimized for local search today and global authority tomorrow.
- Manage the production of high-value lead magnets, such as whitepapers on "The Future of EdTech" or "School Digitalization Checklists."
Lifecycle Marketing & Automation
- Build and manage automated email nurturing sequences in our CRM (HubSpot, Salesforce, etc.) to move leads from "Interested" to "Ready for Sale."
- Segment audiences based on their role (e.g., different messaging for a Teacher vs. a CFO) and their geographical location.
Brand Positioning & Social Media
- Maintain an active and professional presence on LinkedIn and other relevant platforms to build community trust.
- Coordinate with the product team to highlight new feature releases and customer success stories through video and social content.
Data Analytics & Reporting
- Track and report on critical SaaS metrics: Customer Acquisition Cost (CAC), Marketing Qualified Leads (MQLs), and Return on Ad Spend (ROAS).
- Use data insights to advise leadership on which local markets are most profitable and which foreign markets show early "organic interest."
