Digital Marketing Officer

We are looking for a versatile Digital Marketing Manager to own the end-to-end digital strategy for our EdTech platform. Your mission is to build a high-conversion engine that attracts educational leaders, nurtures them through the B2B sales cycle, and establishes our brand as a thought leader. You will manage SEO, paid media, email automation, and social presence, ensuring all efforts are scalable for our future international launch.

Key Responsibilities

Multi-Channel Lead Generation

• Plan and execute performance marketing campaigns (Google Ads, LinkedIn, Meta) specifically targeting educational decision-makers like School Owners, Principals, and HR Managers.
• Optimize the "Lead-to-Demo" funnel, ensuring that digital traffic doesn't just visit the site but actually signs up for software trials or sales calls.
• Implement retargeting strategies to keep our brand top-of-mind for institutions during their long evaluation periods.

Content & Inbound Strategy

• Oversee a content calendar that addresses the pain points of modern educators (e.g., "Automating Fee Collection" or "Student Engagement in Virtual Classrooms").
• Work closely with the SEO specialist to ensure all content is optimized for local search today and global authority tomorrow.
• Manage the production of high-value lead magnets, such as whitepapers on "The Future of EdTech" or "School Digitalization Checklists."

Lifecycle Marketing & Automation

• Build and manage automated email nurturing sequences in our CRM (HubSpot, Salesforce, etc.) to move leads from "Interested" to "Ready for Sale."
• Segment audiences based on their role (e.g., different messaging for a Teacher vs. a CFO) and their geographical location.

Brand Positioning & Social Media

• Maintain an active and professional presence on LinkedIn and other relevant platforms to build community trust.
• Coordinate with the product team to highlight new feature releases and customer success stories through video and social content.

Data Analytics & Reporting

• Track and report on critical SaaS metrics: Customer Acquisition Cost (CAC), Marketing Qualified Leads (MQLs), and Return on Ad Spend (ROAS).
• Use data insights to advise leadership on which local markets are most profitable and which foreign markets show early "organic interest."

• Industry Experience: 3+ years in Digital Marketing, with a strong preference for B2B SaaS, EdTech, or Enterprise Software backgrounds.
• Performance Marketing Mastery: Proven track record of managing paid budgets effectively to drive B2B leads, not just "likes."
• MarTech Proficiency: Hands-on experience with CRM tools (HubSpot/Salesforce), Email Automation, and Web Analytics (GA4).
• Strategic Copywriting: Ability to write or edit compelling, professional copy that speaks the language of educational professionals.
• Scalability Mindset: Understanding of how to set up tracking and campaign structures that won't break when moving from one country to ten.
• Communication Skills: Ability to collaborate with Sales teams to ensure the quality of leads meets their requirements.

Specific Performance KPIs

• Cost Per Lead (CPL): Maintaining a healthy acquisition cost within our current local market.
• Demo Conversion Rate: The percentage of website visitors who book a product demonstration.
• Email Engagement: Open and click-through rates for automated nurturing campaigns.
• Brand Share of Voice: Increasing our visibility compared to competitors in local educational forums and search results.

Benefits & Perks

• Compensation: Competitive salary based on skill level.
• Growth: Structured mentorship and opportunities for rapid career advancement.

• Culture: A collaborative environment utilizing modern tech stacks and flexible working hours.