SEO Specialist

Develop and implement effective SEO strategies to improve website ranking on search engines like Google.

Conduct keyword research using tools such as Google Keyword Planner, Ahrefs, or SEMrush.

Optimise website content, landing pages, and blogs for targeted keywords and search intents.

Perform on-page SEO (meta tags, headings, internal linking, URL structure).

Manage off-page SEO activities, including backlink building and outreach.

Monitor and analyse website performance using Google Analytics and the Google Search Console.

Identify technical SEO issues (site speed, mobile-friendliness, crawl errors) and coordinate fixes.

Conduct competitor analysis to identify gaps and opportunities.

Track, report, and improve key SEO metrics (traffic, rankings, conversions).

Stay updated with the latest SEO trends, algorithm updates, and best practices.

Bachelor’s degree in marketing, IT, business, or a related field.

Proven experience in SEO, digital marketing, or a similar role.

Strong understanding of search engine algorithms and ranking factors.

Hands-on experience with SEO tools (Ahrefs, SEMrush, Moz, etc.).

Knowledge of on-page, off-page, and technical SEO.

Basic understanding of HTML, CSS, and website structure.

Experience with content management systems (e.g., WordPress).

Strong analytical skills and ability to interpret data.

Excellent written and verbal communication skills.

Ability to work independently and meet deadlines.