Position Overview:
BrandAd Inc. is seeking an experienced and strategic Digital Marketing Manager who has a deep understanding of building, scaling, and optimizing digital marketing campaigns in real-world environments. The ideal candidate will lead digital marketing strategies for multiple brands, manage high-performing campaigns, oversee marketing budgets, and guide a team to achieve measurable growth and strong return on investment.
Key Responsibilities
Digital Strategy Development
Develop and implement comprehensive digital marketing strategies across platforms such as Meta Ads Manager, Google Ads, and LinkedIn Ads.
Align digital marketing initiatives with clients’ business objectives and growth targets.
Campaign Planning & Management
Plan, execute, and manage multiple digital marketing campaigns across social media and search platforms.
Ensure campaigns are delivered effectively, meeting performance targets and timelines.
Budget Management
Manage and allocate campaign budgets efficiently to ensure optimal ad performance.
Monitor spending and adjust strategies to maximize return on investment (ROI).
Team Coordination
Supervise digital marketing officers, designers, video editors, and copywriters.
Manage content calendars and ensure timely production of high-quality marketing assets.
Campaign Optimization
Continuously monitor campaign performance and optimize paid advertising strategies.
Improve campaign performance through A/B testing, audience targeting, and performance analysis.
Reporting & Analytics
Track key performance indicators (KPIs) and marketing metrics using analytics tools.
Prepare detailed performance reports and present strategic insights to management and clients.
Market & Competitor Research
Conduct audience research, market trend analysis, and competitor benchmarking.
Identify new digital opportunities to expand brand reach and engagement.
Brand Management
Ensure brand consistency and quality across all digital marketing channels and platforms.
Mentorship & Leadership
Mentor junior digital marketing team members and support their professional development.
Foster a collaborative, high-performance, and learning-oriented work culture.
