Back

Sales & Marketing Executive / Manager

Industry Retail and Trading
Location Lalitpur
Job Level Mid Level
Work Shift Day Shift
Education Level Bachelors
Desired Candidate Both(Female, Male)
Experience 3 + years
Expiry date Jun 05, 2026 (13 days left)
Skills Sales and Marketing, CRM, Negotiation and problem solving, Interpersonal Skills, Communication skills, Coordination, Management , Leadership

Job Description

We are seeking a highly motivated and result-driven Sales & Marketing professional to lead market expansion, brand positioning, and revenue growth for our import and distribution business. The ideal candidate should possess strong B2B sales expertise, strategic marketing capabilities, and a deep understanding of international trade and local market dynamics. This role requires someone who can build distribution networks, generate high-value leads, execute data-driven marketing campaigns, and drive sustainable business growth from the ground up.

Key Responsibilities

Sales & Business Development

Develop and expand B2B sales channels including distributors, wholesalers, dealers, retailers, and corporate clients.
Identify and convert new business opportunities to achieve monthly and quarterly sales targets.
Build and maintain strong relationships with channel partners and key accounts.
Negotiate pricing, payment terms, credit facilities, and long-term supply agreements.
Prepare sales forecasts and market demand projections to ensure healthy inventory movement.
Monitor competitor activities, market pricing, and customer trends to strengthen market positioning.

Marketing & Brand Development

Create and implement strategic marketing plans to increase brand visibility and product demand.
Adapt international product branding and messaging to align with local consumer preferences.
Execute digital marketing campaigns across Meta, Google, LinkedIn, and B2B platforms.
Manage trade show participation, promotional campaigns, and partnership activations.
Collaborate with content creators, influencers, and designers for impactful branding and engagement.
Develop lead-generation funnels and remarketing campaigns using email, WhatsApp, SMS, and CRM tools.

Operational & Strategic Coordination

Coordinate with procurement and logistics teams to align sales plans with shipment schedules and stock availability.
Understand import lead times, freight costs, duties, and supply chain dynamics affecting pricing and sales strategies.
Use CRM systems to track customer interactions, sales performance, and pipeline progress.
Analyze marketing and sales data to improve ROI, customer acquisition, and conversion rates.
Ensure strong financial discipline by monitoring margins, payment cycles, and receivables.

Job Specification

Bachelor’s or master’s degree in business administration (BBA/MBA), Marketing, International Business, or related field.
Minimum 3 years of experience in sales and marketing, preferably in import/export, wholesale distribution, FMCG, electronics, construction materials, industrial goods, or related sectors.
Proven experience in B2B sales, channel distribution, and market expansion.
Strong understanding of pricing strategies, import costs, margins, and trade operations.
Experience using CRM software such as Salesforce, HubSpot, Zoho, or similar tools.
Knowledge of digital marketing platforms, analytics, and performance marketing.

Core Skills & Competencies

Sales & Commercial Skills

B2B sales and distribution network development
Negotiation and relationship management
Sales forecasting and pipeline management
Revenue growth and target achievement
Strategic account management

Marketing & Digital Expertise

Brand positioning and market penetration
Performance marketing (Meta Ads, Google Ads)
Lead generation and conversion optimization
Content strategy and campaign management
Analytics and customer behavior tracking

Technical & Operational Knowledge

Import/export and wholesale business understanding
Supply chain and logistics awareness
Financial literacy and margin analysis
CRM and sales automation proficiency

Soft Skills

Excellent communication and presentation abilities
Strong problem-solving and decision-making skills
Ability to work under pressure and adapt quickly
Self-motivated, proactive, and growth-oriented mindset
Leadership and team collaboration abilities

What We Offer

Competitive salary and performance-based incentives
Career growth opportunities in an expanding business
Dynamic and collaborative work environment
Opportunity to work with international products and markets

Apply Now Save Job

About Company

Aplus Business Link Pvt Ltd is a well established company with a long experience in an international business and administration. With over 10 year...