Sales & Marketing Executive / Manager

We are seeking a highly motivated and result-driven Sales & Marketing professional to lead market expansion, brand positioning, and revenue growth for our import and distribution business. The ideal candidate should possess strong B2B sales expertise, strategic marketing capabilities, and a deep understanding of international trade and local market dynamics. This role requires someone who can build distribution networks, generate high-value leads, execute data-driven marketing campaigns, and drive sustainable business growth from the ground up.

Key Responsibilities

Sales & Business Development

• Develop and expand B2B sales channels including distributors, wholesalers, dealers, retailers, and corporate clients.
• Identify and convert new business opportunities to achieve monthly and quarterly sales targets.
• Build and maintain strong relationships with channel partners and key accounts.
• Negotiate pricing, payment terms, credit facilities, and long-term supply agreements.
• Prepare sales forecasts and market demand projections to ensure healthy inventory movement.
• Monitor competitor activities, market pricing, and customer trends to strengthen market positioning.

Marketing & Brand Development

• Create and implement strategic marketing plans to increase brand visibility and product demand.
• Adapt international product branding and messaging to align with local consumer preferences.
• Execute digital marketing campaigns across Meta, Google, LinkedIn, and B2B platforms.
• Manage trade show participation, promotional campaigns, and partnership activations.
• Collaborate with content creators, influencers, and designers for impactful branding and engagement.
• Develop lead-generation funnels and remarketing campaigns using email, WhatsApp, SMS, and CRM tools.

Operational & Strategic Coordination

• Coordinate with procurement and logistics teams to align sales plans with shipment schedules and stock availability.
• Understand import lead times, freight costs, duties, and supply chain dynamics affecting pricing and sales strategies.
• Use CRM systems to track customer interactions, sales performance, and pipeline progress.
• Analyze marketing and sales data to improve ROI, customer acquisition, and conversion rates.
• Ensure strong financial discipline by monitoring margins, payment cycles, and receivables.

• Bachelor’s or master’s degree in business administration (BBA/MBA), Marketing, International Business, or related field.
• Minimum 3 years of experience in sales and marketing, preferably in import/export, wholesale distribution, FMCG, electronics, construction materials, industrial goods, or related sectors.
• Proven experience in B2B sales, channel distribution, and market expansion.
• Strong understanding of pricing strategies, import costs, margins, and trade operations.
• Experience using CRM software such as Salesforce, HubSpot, Zoho, or similar tools.
• Knowledge of digital marketing platforms, analytics, and performance marketing.

Core Skills & Competencies

Sales & Commercial Skills

• B2B sales and distribution network development
• Negotiation and relationship management
• Sales forecasting and pipeline management
• Revenue growth and target achievement
• Strategic account management

Marketing & Digital Expertise

• Brand positioning and market penetration
• Performance marketing (Meta Ads, Google Ads)
• Lead generation and conversion optimization
• Content strategy and campaign management
• Analytics and customer behavior tracking

Technical & Operational Knowledge

• Import/export and wholesale business understanding
• Supply chain and logistics awareness
• Financial literacy and margin analysis
• CRM and sales automation proficiency

Soft Skills

• Excellent communication and presentation abilities
• Strong problem-solving and decision-making skills
• Ability to work under pressure and adapt quickly
• Self-motivated, proactive, and growth-oriented mindset
• Leadership and team collaboration abilities

What We Offer

• Competitive salary and performance-based incentives
• Career growth opportunities in an expanding business
• Dynamic and collaborative work environment
• Opportunity to work with international products and markets