Area Sales Manager - (Gandaki, Lumbini & Koshi Province)

Sarvottam Paints is looking for an experienced and target-driven Area Sales Manager (ASM) to oversee sales operations and business development within the assigned province. The position will focus on expanding the dealer and distributor network, strengthening market presence, managing key business relationships, and achieving regional sales targets.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets within the assigned province.
• Manage, strengthen, and expand the dealer, distributor, retailer, and stockist network.
• Identify and onboard new dealers and business partners to increase market coverage.
• Build and maintain strong relationships with dealers, contractors, retailers, and key customers.
• Monitor dealer-level stock, collections, secondary sales, and overall business performance.
• Conduct regular market visits, dealer meetings, and product promotion activities.
• Monitor competitor activities, pricing, products, and market trends and provide relevant feedback to management.
• Coordinate with the sales team and channel partners to ensure smooth sales and distribution operations.
• Prepare regular sales reports, market updates, and business development plans for management.

• Bachelor's degree in Management, Marketing, Business, or any relevant discipline.
• 5–8 years of relevant experience in paint sales, hardware, construction materials, or a related industry.
• Strong knowledge of the assigned provincial market and dealer network is preferred.
• Proven ability to achieve and exceed sales targets.
• Excellent communication, negotiation, relationship management, and team coordination skills.
• Strong understanding of dealer/distributor sales and market development.
• Willingness to travel extensively within the assigned province.
• Self-motivated, target-oriented, and capable of working independently.

What We Offer

• Competitive salary with attractive performance-based incentives.
• Opportunity to lead and expand business operations in a key regional market.
• Career growth and development opportunities within a growing organization.
• Supportive and professional work environment.

Required Locations:

• Gandaki Province – Based at Pokhara Head Office
• Lumbini Province – Based at Butwal Head Office
• Koshi Province (Province 1) – Based at Itahari Head Office
• Travel: Willingness to travel extensively within the assigned province