As Digital Marketing & Creative Lead, you will own our digital marketing from strategy to execution. You'll run paid campaigns, grow our organic visibility, lead our creative team, and work closely with Sales so that every marketing dollar is tied to results.
What You'll Do
Paid Advertising
- Plan, launch, and optimize Meta (Facebook and Instagram) Ads campaigns for lead generation.
- Maintain minimum cost per lead, while keeping lead quality high.
- Track ad spend against conversions and optimize continuously for better ROI.
SEO and Website
- Develop and execute SEO strategies to improve Google rankings and organic traffic.
- Manage and update the company website and all digital profiles.
Content and Social Media
- Build content calendars aligned with brand and business goals.
- Work with content creators to produce engaging videos and social content.
- Manage all social media channels and community engagement.
Team Leadership
- Lead and coordinate the social media team and graphic designers.
- Ensure content is delivered on time and meets quality standards.
Reporting and Sales Alignment
- Prepare and share daily reports on ad spend vs. conversions.
- Coordinate with Sales to align campaigns with revenue targets and improve lead quality.
Brand and Partnerships
- Plan and execute event partnerships, branding initiatives, and promotional campaigns.
What We're Looking For
Required
- At least 2 years of experience in digital marketing.
- Proven experience running Meta Ads and lead generation campaigns.
- Strong knowledge of SEO and Google ranking strategies.
- Experience in content planning and social media management.
- Ability to lead and motivate creative teams.
- Strong analytical skills and comfort with performance metrics.
- Excellent communication and coordination skills.
Nice to Have
- Experience with Google Analytics, Search Console, and Meta Business Suite.
- Basic video or design knowledge (Canva, CapCut, Adobe tools).
- Experience in [your industry].
Key Competencies
Creative thinking with a results-driven mindset, leadership, data-driven decision-making, and strategic planning.
How You'll Be Measured
- Cost per lead and lead quality (conversion rate to sales)
- Return on ad spend
- Growth in organic traffic and keyword rankings
- On-time delivery of content
- Consistency and accuracy of daily reports
What We Offer
- Competitive salary and performance bonus
- Growth opportunities within the organization and training opportunities
- Creative freedom and ownership of campaigns
