The ideal candidate should have strong knowledge of social media trends, content marketing, digital advertising, audience engagement, and performance analysis.
Key Responsibilities
- Develop and implement effective social media strategies aligned with the company’s marketing and business goals.
- Should be able to sell goods online through e commerce portals for a Branded Garment Store
- Manage and maintain the company’s social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
- Create, plan, schedule, and publish engaging content, including posts, reels, stories, videos, and promotional campaigns.
- Prepare monthly and weekly content calendars in coordination with the marketing and management teams.
- Collaborate with graphic designers, photographers, videographers, and other team members to produce high-quality content.
- Write engaging captions, promotional copy, and other social media content while maintaining a consistent brand voice.
- Monitor social media trends, competitor activities, and audience preferences to identify new content and campaign opportunities.
- Manage audience engagement by responding to comments, messages, and inquiries in a timely and professional manner.
- Plan and execute organic and paid social media campaigns when required.
- Monitor campaign performance, engagement, reach, follower growth, and other key metrics.
- Prepare regular social media performance reports and provide recommendations for improvement.
- Coordinate with internal teams to promote products, services, campaigns, events, and company updates.
- Stay updated with the latest social media trends, platform updates, algorithms, and digital marketing practices.
- Ensure all published content aligns with the company's brand guidelines and marketing objectives.
