Trinox Adhesives Nepal is seeking an experienced and strategic Marketing Manager to lead the company's nationwide marketing initiatives and strengthen its position as one of Nepal's leading adhesive brands. The successful candidate will be responsible for developing and executing integrated marketing strategies that drive brand awareness, demand generation, dealer engagement, carpenter loyalty, and overall business growth. This role requires a dynamic marketing professional with expertise in brand management, digital marketing, trade marketing, event execution, and channel engagement. The Marketing Manager will collaborate closely with the sales team, distributors, dealers, carpenters, architects, furniture manufacturers, interior designers, media partners, and external agencies to deliver impactful marketing campaigns and maximize return on investment.
Key Responsibilities
Brand Strategy & Management
- Develop and implement annual marketing strategies aligned with the company's business objectives.
- Strengthen SATO's brand positioning and establish it as a preferred adhesive brand across Nepal.
- Ensure consistency in brand identity, messaging, and visual standards across all marketing channels.
- Build and execute brand awareness initiatives to increase market presence and customer preference.
- Monitor brand performance and recommend improvements to enhance market competitiveness.
Demand Generation & Sales Support
- Design and execute integrated demand generation campaigns to support business growth.
- Develop targeted marketing programs for dealers, distributors, carpenters, furniture manufacturers, contractors, architects, and interior designers.
- Collaborate with the sales team to plan market activation campaigns and lead-generation initiatives.
- Support product launches, promotional activities, and seasonal campaigns to increase sales opportunities.
- Identify new market segments and business development opportunities.
Carpenter Engagement Programs
- Lead the development and expansion of the SATO Carpenter Club.
- Design and manage carpenter loyalty, rewards, and recognition programs.
- Organize carpenter meets, technical workshops, product demonstrations, and training sessions.
- Develop initiatives that increase product trials, customer advocacy, and long-term brand loyalty.
- Build strong relationships with carpenters, furniture manufacturers, contractors, and woodworking professionals.
Dealer & Distributor Marketing
- Develop and implement dealer engagement and retention programs.
- Organize dealer conferences, business meetings, and incentive programs.
- Execute dealer branding, merchandising, and retail visibility initiatives.
- Design promotional schemes to improve dealer participation and sales performance.
- Support distributors with localized marketing activities to increase market penetration.
Events & Brand Activations
- Plan, coordinate, and execute exhibitions, trade fairs, roadshows, product launches, and customer engagement events.
- Organize regional marketing campaigns and promotional activities across Nepal.
- Lead the execution of flagship company events, including:
- SATO Dealer Meet
- SATO Carpenter Awards
- SATO Night Programs
- Product Launch Events
- Ensure all events are delivered on time, within budget, and aligned with brand standards.
Digital Marketing & Social Media
- Develop and execute digital marketing strategies to enhance brand visibility and customer engagement.
- Manage the company's presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms.
- Prepare monthly content calendars and oversee the creation of digital content, including videos, graphics, testimonials, and promotional materials.
- Monitor campaign performance using digital analytics and optimize campaigns based on key performance metrics.
- Grow and engage online communities of dealers, carpenters, and customers.
Advertising & Media Management
- Plan and execute Above-the-Line (ATL) and Below-the-Line (BTL) marketing campaigns.
- Coordinate with advertising agencies, media houses, production teams, and creative partners.
- Manage print, radio, outdoor, television, and digital advertising campaigns.
- Evaluate campaign performance and optimize marketing investments to maximize ROI.
Market Research & Competitive Analysis
- Monitor competitor activities, pricing strategies, promotions, product launches, and market trends.
- Conduct customer satisfaction surveys and gather market intelligence.
- Identify new business opportunities and recommend strategic marketing initiatives.
- Provide actionable insights to support product positioning, pricing, branding, and promotional decisions.
Budget Management
- Prepare and manage the annual marketing budget.
- Monitor marketing expenditures and ensure cost-effective utilization of resources.
- Measure campaign performance and evaluate return on marketing investment (ROI).
- Ensure all marketing activities are delivered within approved budgets.
Team Leadership & Cross-Functional Coordination
- Lead, mentor, and develop the marketing team to achieve departmental objectives.
- Coordinate closely with regional sales teams to align marketing initiatives with sales priorities.
- Manage external agencies, event organizers, designers, printers, production vendors, and other marketing partners.
- Conduct regular performance reviews and foster a culture of innovation, collaboration, and continuous improvement.
