Job Purpose
The Marketing Officer will drive the restaurant’s marketing initiatives to increase brand visibility, grow customer engagement, and boost revenue across dine-in, delivery, and promotional channels. This role requires strong marketing strategy execution within the hospitality and food service sector to attract diverse customer segments.
Key Responsibilities
Marketing Strategy & Planning
Develop and implement effective marketing strategies for dine-in, delivery (e.g., online platforms), and seasonal promotions.
Prepare annual marketing plans aligned with business goals and budgeting requirements.
Brand Promotion & Campaigns
Plan, coordinate, and execute marketing campaigns across digital and offline channels.
Promote restaurant offerings, special menus, and events to target audiences.
Digital & Social Media Marketing
Manage social media platforms (Facebook, Instagram, etc.) with engaging content that highlights the restaurant’s cuisine and dining experience.
Track digital campaign performance and recommend improvements.
Partnership & Collaboration
Build and maintain partnerships with online food delivery platforms, local businesses, influencers, and tourism stakeholders.
Coordinate promotions with delivery partners to boost orders and visibility.
Customer Engagement & Feedback
Gather and analyze customer feedback to refine marketing approaches.
Engage with customers through reviews and social interactions to enhance online reputation.
Event & Special Promotion Support
Support special events, festival promotions, and in-house campaigns (e.g., themed nights, live music promotions).
Coordinate with internal teams for smooth execution.
Reporting & Performance Metrics
Monitor and report marketing performance metrics to senior management regularly.
Use data insights to optimize campaigns and improve ROI.
