The Field Marketing Officer is responsible for promoting Doorman Hardware products in the market by visiting hardware shops, dealers, and project sites. The role focuses on brand visibility, dealer relationship building, product promotion, market feedback collection, and supporting sales growth through on-ground activities.
Market Visit & Promotion
Conduct regular field visits to hardware stores, dealers, distributors, and project sites
Promote Doorman Hardware products and explain product features, quality, and benefits
Demonstrate products when required and support dealers in product display
Dealer & Relationship Management
Build and maintain strong relationships with hardware shop owners, dealers, and contractors
Assist in onboarding new dealers and expanding market coverage
Address basic dealer queries and coordinate with the sales team for order support
Branding & Visibility
Ensure proper branding and product placement at retail outlets
Support marketing campaigns, schemes, and promotional activities in the field
Monitor competitor products, pricing, and activities
Market Feedback & Reporting
Collect market feedback regarding product demand, pricing, and competition
Submit daily/weekly field visit reports to the reporting manager
Share customer and dealer insights to help improve sales strategies
Coordination & Support
Coordinate with sales, warehouse, and accounts teams when required
Support recovery follow-ups and basic after-sales coordination
Perform other field-related tasks assigned by management
