Marketing Manager

The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for an entire organization to attract potential customers and retain existing ones. S/he should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. This position requires strong communication skills, creativity, and the ability to work collaboratively in a fast-paced environment.

Roles and Responsibilities

Develop and Implement Strategy:

• Work directly with senior management of the organization to develop marketing programs, design marketing strategies, and implement marketing campaigns.
• Provide leadership and direction in the development, implementation, and monitoring of the strategic marketing plan for the organization.
• Develop and manage annual marketing budgets for the organization, regularly monitor expenditures; prepare summary assessments and reports.
• Provide leadership in developing and designing and the production of all parts of marketing needs.
• Establish and implement short and long-range marketing goals, objectives, policies, and procedures for the organization.

Digital Marketing:

• Develop and implement the company's social media strategy and maximize profile across all activities.
• Plan and execute all digital marketing, including SEO/SEM, marketing, database, email, social media, and display advertising campaigns.

Promotion and Branding:

• Oversee all promotional events of the organization
• Initiate and implement direct outreach marketing efforts to potential external customers.

Market Research:

• Identify potential new markets and creating a plan to enter the market
• Review current marketing campaigns for weaknesses and develop solutions within budget constraints

Coordination and Supervision:

• Oversee, train, and direct the marketing team.
• Partnering with product development to estimate product demand.
• Coordinate with the sales team and other departments to produce effective strategies

• Bachelor's degree in marketing, Business Administration, or a related field.
• Minimum 4 years of experience in marketing, branding, or digital marketing, including managerial experience.
• Strong knowledge of digital marketing, social media, SEO/SEM, and online advertising.
• Experience in developing and executing marketing strategies and campaigns.
• Proficiency in web analytics and marketing performance tracking tools.
• Strong leadership, communication, and team management skills.
• Excellent analytical, budgeting, and problem-solving abilities.
• Ability to manage multiple projects and work in a fast-paced environment.