Position Overview
The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for an entire organization to attract potential customers and retain existing ones. S/he should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. This position requires strong communication skills, creativity, and the ability to work collaboratively in a fast-paced environment.
Roles and Responsibilities
Develop and Implement Strategy:
- Work directly with senior management of the organization to develop marketing programs, design marketing strategies, and implement marketing campaigns.
- Provide leadership and direction in the development, implementation, and monitoring of the strategic marketing plan for the organization.
- Develop and manage annual marketing budgets for the organization, regularly monitor expenditures; prepare summary assessments and reports.
- Provide leadership in developing and designing and the production of all parts of marketing needs.
- Establish and implement short and long-range marketing goals, objectives, policies, and procedures for the organization.
Digital Marketing:
- Develop and implement the company's social media strategy and maximize profile across all activities.
- Plan and execute all digital marketing, including SEO/SEM, marketing, database, email, social media, and display advertising campaigns.
Promotion and Branding:
- Oversee all promotional events of the organization
- Initiate and implement direct outreach marketing efforts to potential external customers.
Market Research:
- Identify potential new markets and creating a plan to enter the market
- Review current marketing campaigns for weaknesses and develop solutions within budget constraints
Coordination and Supervision:
- Oversee, train, and direct the marketing team.
- Partnering with product development to estimate product demand.
- Coordinate with the sales team and other departments to produce effective strategies
