Marketing Manager

Position Summary

The Marketing Manager will be responsible for planning, executing, and managing marketing campaigns to enhance brand awareness, customer engagement, and visitor growth for Little Planet Nepal. The role focuses on digital marketing, promotions, partnerships, seasonal campaigns, and community engagement activities to strengthen the company’s market presence.

Key Responsibilities

Marketing & Brand Management

• Develop and implement effective marketing strategies and promotional campaigns

• Strengthen brand positioning and increase brand visibility across multiple platforms

• Plan and execute seasonal campaigns, launch activities, and family-focused events

• Support ticket sales promotions and customer engagement initiatives

Digital Marketing & Social Media

• Manage social media platforms and digital marketing activities

• Coordinate content creation and branding materials with design/content teams

• Monitor social media performance and audience engagement trends

• Ensure consistent branding and communication across all channels

Partnership & Community Engagement

• Coordinate with schools, influencers, media houses, and community partners

• Build and maintain strong relationships with external stakeholders

• Explore collaboration opportunities to increase customer reach and engagement

Market Research & Reporting

• Monitor customer behavior, market trends, and competitor activities

• Prepare marketing reports and evaluate campaign effectiveness

• Analyze campaign performance and suggest improvement strategies

Academic Qualification

• Bachelor’s Degree in Marketing, Business Administration, Management, or related field

Experience Required

• Minimum 2 years of relevant experience in marketing, branding, promotions, or hospitality/entertainment sector

Required Skills & Competencies

Technical Skills

• Knowledge of digital marketing and social media management

• Understanding of branding, promotions, and campaign execution

• Basic knowledge of graphic/content coordination preferred

• Familiarity with marketing analytics and reporting tools

Soft Skills

• Strong communication and presentation skills

• Creative thinking and campaign planning ability

• Excellent coordination and interpersonal skills

• Ability to work independently and manage multiple projects

• Problem-solving and decision-making capability