About the Role
We are looking for an experienced and creative Assistant Brand Manager with 4+ years of experience to support brand growth, new product development, market research, and product launches.
The role involves understanding market trends, developing new product ideas, planning marketing activities, managing vendors, and working closely with internal teams to successfully bring products to market.
Key Responsibilities
Market & Industry Analysis
Analyze industry trends, customer needs, competitors, and market opportunities.
Conduct market and feasibility studies for potential new products.
Identify opportunities for new products and brand growth.
Prepare market insights and recommendations for management.
New Product Development & Launch
Develop ideas and concepts for new products based on market needs.
Prepare product specifications and coordinate with the Production and relevant departments.
Develop product launch schedules, strategies, and action plans.
Coordinate with different teams to ensure smooth and timely product launches.
Marketing & BTL Activities
Plan and execute BTL activities, product promotions, activations, and launch campaigns.
Coordinate promotional activities with internal teams, agencies, and vendors.
Monitor campaign performance and evaluate effectiveness.
Recommend improvements based on campaign results and customer feedback.
Vendor & Agency Management
Coordinate with media, advertising, research, and other marketing agencies.
Manage vendors and ensure timely delivery of marketing activities.
Maintain strong and professional relationships with agencies and business partners.
Negotiate with vendors when required and ensure activities are delivered within agreed budgets and timelines.
Cross-Functional Coordination
Work closely with Production, Sales, Distribution, Finance, and other departments.
Ensure marketing plans are aligned with business and sales objectives.
Coordinate product-related requirements and resolve issues during execution.
Team Support & Mentoring
Guide and support junior team members in day-to-day brand activities.
Share knowledge and best practices with team members.
Monitor assigned tasks and ensure timely completion.
Support the Brand Manager in managing overall brand activities.
Reporting & Performance Tracking
Prepare regular reports on product launches, promotional activities, and brand performance.
Track marketing budgets, campaign results, and key performance indicators.
Provide market feedback and recommendations to management.
Job Specification
Education
Bachelor's degree in Marketing, Business Administration, Management, or a related field.
Master's degree/MBA in Marketing will be an advantage.
Experience
Minimum 4 years of relevant experience in brand management, product management, marketing, FMCG, or a related field.
Experience in new product development and product launch will be preferred.
Required Skills & Competencies
Strong understanding of brand management and marketing principles.
Good knowledge of market research, competitor analysis, and consumer behavior.
Strong planning and project management skills.
Creative thinking with the ability to develop new product and campaign ideas.
Strong communication, presentation, and negotiation skills.
Good vendor and agency management skills.
Strong coordination and relationship-building abilities.
Ability to analyze market data and make practical recommendations.
Good understanding of BTL marketing, activations, and promotional campaigns.
Strong problem-solving and decision-making skills.
Ability to manage multiple projects and meet deadlines.
Proficiency in MS Office, Excel, PowerPoint, and basic data analysis tools.
Ability to work effectively in a cross-functional team.
Leadership and mentoring skills.
Proactive, result-oriented, and commercially minded approach.
