Content Creator & Social Media Executive

Khantsubaki International Education Center is looking for a creative and enthusiastic Content Creator & Social Media Executive to strengthen our digital presence and engage students through compelling content. The candidate will be responsible for planning, creating, editing, and publishing content across social media platforms, particularly Facebook, Instagram, TikTok, etc. The role will focus on creating content related to Japanese language learning, studying in Japan, student experiences, consultancy services, events, and educational opportunities. 

Key Responsibilities

• Develop and execute creative content ideas for social media platforms.
• Create engaging Reels, TikTok videos, short-form videos, photos, graphics, and promotional content.
• Manage the company's social media accounts and maintain a consistent posting schedule.
• Develop and maintain a weekly/monthly content calendar.
• Write engaging captions, video scripts, promotional messages, and other social media copy.
• Shoot and edit short-form videos for Facebook, Instagram, TikTok, and YouTube.
• Create content around:
  • Japanese language classes
  • Study in Japan opportunities
  • Student success stories and testimonials
  • Student activities and events
  • Japanese culture and lifestyle
  • Admission and application-related information
  • Company services and promotional campaigns
• Coordinate with counselors, teachers, and students to gather information and create relevant content.
• Appear in videos and confidently present educational or promotional information when required.
• Monitor comments, messages, and audience engagement across social media platforms.
• Stay updated with social media trends, viral content formats, trending sounds, hashtags, and platform algorithms.
• Track content performance, including views, reach, engagement, follower growth, and inquiries.
• Provide ideas and recommendations to improve social media engagement and brand visibility.
• Support the team in social media campaigns, events, promotional activities, and other marketing initiatives.
• Ensure all published content is accurate, professional, relevant, and aligned with the organization's brand image.

• Minimum +2 completed; Bachelor's degree or Bachelor's running in Marketing, Mass Communication, Media, Management, or a related field is preferred.
• 1+ year of experience in content creation, social media management, digital marketing, or a similar role is preferred.
• Freshers with strong content creation skills and a good portfolio may also be considered.
• Strong knowledge of Facebook, Instagram, TikTok, and YouTube.
• Good knowledge of video shooting, editing, photography, and social media content creation.
• Proficiency in Canva and CapCut or similar tools.
• Basic understanding of social media analytics and insights.
• Strong written and verbal communication skills in Nepali and English.
• Good storytelling and copywriting skills.
• Ability to create engaging content independently from concept to publication.
• Good understanding of current social media trends and audience behavior