Sales Manager(Liquor)
- No. of Openings 1
- Industry Import & Trading
- Category Marketing/Sales
- Location Kathmandu District
- Job Level Mid Level
- Salary Nrs. Monthly (Negotiable)
- Education Level Bachelors
- Desired Candidate Both(Female, Male)
- Experience 3 + years
- Expiry date May 18, 2026 (14 days left)
- Skills Sales and Marketing, Team Management, Leadership, Lead Generation, CRM, Negotiation and problem solving, Communication skills, Strong interpersonal skills, Analytical, Customer Service
Job Description
DV Group is seeking a dynamic and result-driven Sales Manager to lead sales operations and drive market expansion across Nepal. The role involves developing distribution networks, managing key channels (HORECA, MT, GT), and executing growth strategies for premium liquor categories including whiskey, gin, vodka, and tequila. The ideal candidate will combine strong market knowledge with leadership capability to scale business performance.
Key Responsibilities
1. Sales & Market Expansion
- Achieve monthly and quarterly sales targets across assigned territories
- Drive both primary and secondary sales growth
- Expand distribution across HORECA, Modern Trade (MT), and General Trade (GT) channels
- Identify, develop, and onboard new business opportunities
2. Distributor & Channel Management
- Appoint, manage, and strengthen distributor networks
- Ensure product availability and efficient supply chain management
- Monitor collections, credit cycles, and distributor performance
3. Brand Execution
- Execute promotional campaigns, activations, and in-store branding initiatives
- Plan and oversee events, tastings, and product launches
- Coordinate closely with the marketing team for integrated campaigns
4. Market Intelligence & Reporting
- Track competitor activities, pricing strategies, and market trends
- Prepare and share regular sales reports and actionable insights
- Monitor KPIs and implement strategies to improve performance
5. Leadership & Strategic Role (Manager Level)
- Lead, mentor, and manage the sales team
- Set sales targets and conduct regular performance reviews
- Drive expansion strategies, pricing decisions, and go-to-market plans
- Collaborate with senior leadership on business growth planning
Job Specification
- Strong network within Nepal’s liquor trade
- Clear understanding of excise regulations and distribution structures
- Proven track record in sales performance
- Strong negotiation, communication, and relationship-building skills
- Willingness to travel extensively across Nepal
Preferred Qualifications
- Experience handling premium or imported liquor brands (especially whiskey, gin, vodka, tequila)
- Experience of 3-4 years in brand launches and market entry strategies
- Exposure to HORECA activations, events, and promotions
- Basic knowledge of budgeting, forecasting, and planning
What We’re Looking For
- Highly target-driven and result-oriented professional
- Strong ownership, accountability, and execution focus
- Ability to thrive in a fast-paced, growth-oriented environment
- Leadership mindset with team management capability
Compensation & Benefits
- Competitive salary (based on experience)
- Attractive performance-based incentives
- ESOP eligibility after 2 years (based on performance)
Why Join DV Group?
- Opportunity to build a premium liquor brand from the ground up
- High-growth role with strong leadership exposure
- Entrepreneurial work culture with decision-making freedom
- Chance to shape Nepal’s evolving alcohol market
Please note; Candidates with experience in hard liquor spirits should only apply.
About Company
DV Group of Companies, established in the 1970s in Janakpur, Nepal, has grown into a diversified enterprise with operations spanning across multipl...
DV Group of Companies, established in the 1970s in Janakpur, Nepal, has grown into a diversified enterprise with operations spanning across multiple sectors such as FMCG, Retail, Education, Hospitality, Agro, Media, and Food & Beverage. With a strong focus on sustainable growth, the group actively contributes to inclusive development for all stakeholders. DV Group maintains an extensive distribution network covering all seven states of Nepal, with a market penetration of 95% and reach to approximately 60,000 outlets. The organization is committed to driving impactful progress in the rapidly evolving Nepalese business landscape.
