Supports the planning and execution of marketing and branding activities, strengthening the company’s brand visibility, communicating product value and creating engagement with customers and the market.
Key Responsibilities
- Support the planning and implementation of marketing campaigns, promotional activities and brand-building initiatives.
- Create, coordinate and publish relevant content across the company’s digital platforms and other marketing communication channels.
- Prepare and coordinate product-related content, presentations, promotional materials and other brand communication.
- Coordinate photo, video and other creative content requirements to present the company, its products and activities effectively.
- Engage with clients, channel partners and other stakeholders to support marketing activities and strengthen market relationships.
- Participate in market visits and promotional activities; gather customer feedback, market information and competitor insights.
- Coordinate with Sales and other relevant teams to align marketing activities with product priorities and business requirements.
- Support the planning and execution of exhibitions, events, product promotions and other marketing initiatives.
- Maintain a marketing activity and content calendar and ensure assigned activities are completed on time.
- Monitor marketing activity performance and maintain updates on digital engagement, campaign outcomes and market feedback.
Measures
- Timely execution of planned marketing activities and content calendar
- Quality, consistency and accuracy of marketing communication
- Digital platform reach, engagement and audience growth
- Effectiveness of promotional and field-based marketing activities
- Coordination and support provided to Sales and other relevant teams
Decision authority
- Coordinates assigned marketing activities with internal teams and external parties
- Coordinates content, promotional materials and campaign execution within approved plans and budgets
- Escalates customer, market or campaign-related issues to the reporting manager
Requirements
- Bachelor’s degree in marketing, Business Administration, Communications or a related field.
- Around 1–3 years of experience in marketing, digital marketing, branding or a related role; relevant skills and initiative will also be considered.
- Good communication and content-writing skills, with a basic understanding of digital marketing and social media platforms.
- Creative, proactive and comfortable engaging with clients, partners and external stakeholders; willing to travel locally as required.
