Area Sales Officer
- No. of Openings 1
- Industry FMCG (Fast-Moving Consumer Goods)
- Category Marketing/Sales
- Location Kathmandu
- Job Level Mid Level
- Salary Nrs. Monthly (Negotiable)
- Work Shift Day Shift
- Education Level Bachelors
- Desired Candidate All Genders
- Experience 3 + years
- Expiry date May 12, 2026 (Expired)
- Vehicle License two-wheeler
- Two/Four Wheeler Require Two-wheeler
- Skills Sales and Marketing, Public Relations, Relationship Building, Team Leadership, Negotiation, Reporting, Communication skills, Strategic Planning
Job Description
The Area Sales Manager (ASM) – FMCG is responsible for driving retail sales, expanding distribution, and ensuring strong in-market execution across assigned territories. This role focuses on building a robust distributor network, increasing outlet coverage, and maximizing product visibility and offtake in general trade and modern trade channels.
Key Responsibilities
Sales Execution & Target Achievement
- Achieve monthly and quarterly sales targets (primary & secondary)
- Drive volume growth and market penetration for FMCG products
- Ensure consistent sales growth across all assigned territories
Distributor Management
- Appoint, develop, and manage distributors
- Monitor distributor ROI, stock levels, and credit cycles
- Ensure timely billing, stock replenishment, and liquidation
Retail Expansion & Coverage
- Increase numeric and weighted distribution
- Expand coverage in general trade (kirana stores, pharmacies, mini marts)
- Strengthen presence in modern trade outlets and supermarkets
In-Market Execution
- Ensure availability of all SKUs at retail outlets
- Maintain strong shelf visibility and product placement
- Implement POS materials, displays, and branding activities
Team Management
- Lead and supervise Territory Sales Officers (TSOs) / Sales Representatives
- Conduct regular market visits and joint field work
- Set daily, weekly, and monthly sales targets for the team
Promotions & Trade Schemes
- Execute trade promotions and consumer offers
- Monitor effectiveness of schemes and in-store activations
- Coordinate with trade marketing for campaigns
Market Intelligence
- Track competitor pricing, schemes, and product launches
- Identify gaps in distribution and new market opportunities
- Provide actionable insights to management
Reporting & Controls
- Submit daily/weekly sales reports and market feedback
- Track sales performance vs targets
- Ensure discipline in billing, collections, and expenses
Job Specification
- Bachelor’s degree in business, Marketing, or related field
- 3–6 years of FMCG sales experience (retail-focused)
- Proven experience in distributor and territory management
Key Performance Indicators (KPIs)
- Secondary sales growth
- Numeric & weighted distribution
- Outlet productivity (sales per outlet)
- SKU-wise availability
- Visibility compliance (displays, shelf share)
- Distributor performance & ROI
- Team productivity
Skills & Competencies
- Strong understanding of FMCG retail dynamics
- Excellent negotiation and relationship-building skills
- Hands-on approach with strong field execution capability
- Data-driven decision-making and reporting skills
- Leadership and team motivation abilities
Additional Requirements
- Willingness to travel extensively within assigned territory
- Strong local market knowledge
- Experience in launching new products is a plus
- Vehicle along with valid license
About Company
Biotech Solutions is a diversified healthcare and skincare company offering science-backed products across dermatology, orthopedic care, and FMCG w...
Biotech Solutions is a diversified healthcare and skincare company offering science-backed products across dermatology, orthopedic care, and FMCG wellness categories. Our consumer division focuses on delivering safe, effective, and lifestyle-friendly products through strong retail and distribution networks.
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