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Area Sales Officer

No. of Openings 1
Industry FMCG (Fast-Moving Consumer Goods)
Category Marketing/Sales
Location Kathmandu
Job Level Mid Level
Salary Nrs. Monthly (Negotiable)
Education Level Bachelors
Desired Candidate All Genders
Experience 3 + years
Expiry date May 12, 2026 (14 days left)
Skills Sales and Marketing, Public Relations, Relationship Building, Team Leadership, Negotiation, Reporting, Communication skills, Strategic Planning

Job Description

The Area Sales Manager (ASM) – FMCG is responsible for driving retail sales, expanding distribution, and ensuring strong in-market execution across assigned territories. This role focuses on building a robust distributor network, increasing outlet coverage, and maximizing product visibility and offtake in general trade and modern trade channels.

Key Responsibilities

Sales Execution & Target Achievement

Achieve monthly and quarterly sales targets (primary & secondary)
Drive volume growth and market penetration for FMCG products
Ensure consistent sales growth across all assigned territories

Distributor Management

Appoint, develop, and manage distributors
Monitor distributor ROI, stock levels, and credit cycles
Ensure timely billing, stock replenishment, and liquidation

Retail Expansion & Coverage

Increase numeric and weighted distribution
Expand coverage in general trade (kirana stores, pharmacies, mini marts)
Strengthen presence in modern trade outlets and supermarkets

In-Market Execution

Ensure availability of all SKUs at retail outlets
Maintain strong shelf visibility and product placement
Implement POS materials, displays, and branding activities

Team Management

Lead and supervise Territory Sales Officers (TSOs) / Sales Representatives
Conduct regular market visits and joint field work
Set daily, weekly, and monthly sales targets for the team

Promotions & Trade Schemes

Execute trade promotions and consumer offers
Monitor effectiveness of schemes and in-store activations
Coordinate with trade marketing for campaigns

Market Intelligence

Track competitor pricing, schemes, and product launches
Identify gaps in distribution and new market opportunities
Provide actionable insights to management

Reporting & Controls

Submit daily/weekly sales reports and market feedback
Track sales performance vs targets
Ensure discipline in billing, collections, and expenses

Job Specification

Bachelor’s degree in business, Marketing, or related field
3–6 years of FMCG sales experience (retail-focused)
Proven experience in distributor and territory management

Key Performance Indicators (KPIs)

Secondary sales growth
Numeric & weighted distribution
Outlet productivity (sales per outlet)
SKU-wise availability
Visibility compliance (displays, shelf share)
Distributor performance & ROI
Team productivity

Skills & Competencies

Strong understanding of FMCG retail dynamics
Excellent negotiation and relationship-building skills
Hands-on approach with strong field execution capability
Data-driven decision-making and reporting skills
Leadership and team motivation abilities

Additional Requirements

Willingness to travel extensively within assigned territory
Strong local market knowledge
Experience in launching new products is a plus
Vehicle along with valid license

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About Company

Biotech Solutions is a diversified healthcare and skincare company offering science-backed products across dermatology, orthopedic care, and FMCG w...