Digital Marketing Officer

First Flight Travel Pvt. Ltd. is hiring a Digital Marketing Officer to drive our online presence and generate qualified leads for travel products. You will manage digital campaigns, create high-performing content, and use insights from data to improve acquisition and conversions. This role is ideal for a candidate with 2+ years of experience in travel or customer-focused digital marketing.

Key Responsibilities

• Plan, schedule, and manage day-to-day social media activities across relevant platforms to promote travel packages and services
• Create and publish engaging digital content (posts, reels, short videos, images, and captions) aligned with campaign calendars
• Coordinate paid and organic lead-generation campaigns, optimizing targeting and ad performance based on results
• Conduct market and customer research to identify trends, competitor activity, and opportunities for new offers
• Track campaign performance metrics and produce regular reports for marketing and sales alignment
• Monitor and respond to customer inquiries and comments on digital channels, escalating leads to the sales team when appropriate
• Support team collaboration by sharing insights, campaign learnings, and content ideas to improve overall conversion outcomes

• Bachelors degree in Marketing, Business Studies, Mass Communication, or a related field (or equivalent practical experience)
• 2+ years of experience in digital marketing or social media marketing with measurable lead-generation outcomes
• Social media management — hands-on experience managing posting schedules, community engagement, campaign execution, and platform-specific best practices
• Content Creation — ability to produce travel-focused content (copy, captions, creative briefs, and basic editing workflows) for social media and digital campaigns
• Lead Generation — experience running and optimizing funnel activities (landing pages, lead forms, campaign CTAs, and lead tracking/hand-off)
• Market Research — ability to conduct audience research, competitor analysis, and trend scanning to guide campaign themes and offers
• Data Analysis and Reporting — comfort analyzing campaign metrics (reach, engagement, CTR, conversions, CPL) and creating clear performance reports
• Team leadership & Collaboration — experience coordinating with sales, customer support, and/or content designers to ensure smooth lead handling and campaign delivery
• Digital marketing tools — proficiency with social media analytics/management tools (e.g., Meta Business Suite, Google Analytics, or equivalent)
• SEO and basic keyword research — knowledge of on-page SEO practices to support content visibility and organic discovery

Nice to Have

• Editor, photographer, videographer and good with camera
• Experience marketing travel packages in Nepal (domestic tourism, visa guidance, tour packages, or flight/hotel promotions)
• Basic video editing skills (e.g., CapCut, Premiere Rush, or similar) to improve short-form content output
• Exposure to CRM or lead tracking systems (spreadsheets, HubSpot, or similar)

What We Offer

• A supportive work environment with opportunities to own and improve marketing campaigns
• Exposure to real travel and tourism marketing challenges with measurable lead targets
• Opportunities for learning and skill development through campaign tools and performance reviews
• Performance-based recognition and growth pathways within the marketing function

Required Skills & Competencies

• Strong knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Proficiency in Google Ads, Google Analytics, Meta Business Suite, Search Console, and Canva or Adobe Creative Suite.
• Experience with WordPress or other content management systems (CMS).
• Excellent copywriting and content creation skills.
• Basic photo and video editing skills.
• Strong analytical and reporting abilities.
• Creative thinking and attention to detail.
• Excellent communication and interpersonal skills.
• Ability to manage multiple campaigns and meet deadlines.
• Customer-focused mindset with an understanding of travel and tourism trends.

Working Conditions

• Full-time position.
• Office-based with occasional travel for destination promotions, tourism fairs, exhibitions, or content creation.
• May require flexibility during promotional campaigns, weekends, or peak travel seasons.