Assistant Manager – Modern Trade

The Assistant Manager – Modern Trade will manage day-to-day sales execution and growth in modern trade channels for a leading distributor. This role is ideal for a candidate with 3+ years of experience who can drive business results through key account management, trade marketing activities, and strong merchandising standards.

Key Responsibilities

• Manage sales performance across assigned modern trade accounts, ensuring achievement of monthly and quarterly targets
• Build and maintain relationships with store decision-makers and category teams to secure promotions, listings, and repeat business
• Develop and execute key account plans, including SKU focus, price/pack strategy, and action plans for outlet-wise improvement
• Coordinate trade marketing and merchandising activities, including promotion execution, visibility planning, and planogram compliance
• Forecast demand and support order planning by monitoring sell-out trends, stock levels, and competitor activity
• Collaborate with internal teams (sales, supply chain, finance, and marketing) to ensure timely order fulfillment and accurate reporting
• Track competitor offers, market trends, and customer feedback to identify opportunities for business development

• 3+ years of proven experience in modern trade sales or distributor/retail category management roles
• Bachelor’s degree in business administration, Marketing, or a related field
• Modern Trade Sales — hands-on experience driving outlet growth, sales conversion, and target achievement within modern retail formats
• Communication — ability to present business cases, negotiate with category/retail stakeholders, and align stakeholders on execution plans
• Key Account Management — experience managing key accounts, maintaining trade relationships, and developing account-specific growth plans
• Business Development — capability to identify new opportunities, expand distribution, and grow business through existing and potential accounts
• Trade Marketing & Merchandising — practical experience coordinating promotions, ensuring merchandising standards, and executing visibility plans in-store
• Strong analytical ability — proficiency in tracking KPIs (sales, sell-out, distribution, promo performance) and preparing account-wise performance reports
• Proficiency with sales reporting tools — capability to manage data from CRM/sheets and submit accurate, timely updates to stakeholders

Nice to Have

• Experience handling FMCG or high-velocity consumer product categories in modern trade
• Exposure to handling promotion calendars, visibility audits, and planogram checks across multiple outlets
• Prior experience collaborating with marketing teams to build retailer-specific activation plans

What We Offer

• A dynamic, multinational working environment with cross-functional exposure
• Structured learning and process improvement opportunities aligned with modern trade practices
• Performance-based recognition and career growth pathways within the organization
• Standard company benefits as per Nepal employment regulations and internal policy