Retail Sales Officer

The Retail Sales Officer will manage distributor-led retail sales in assigned territory, focusing on achieving monthly targets through active customer engagement and field visits. This role is ideal for a sales professional with 3+ years of experience who can plan sales activities, drive growth, and strengthen retailer relationships.

Key Responsibilities

• Conduct regular field visits to retail outlets, assess stock levels, and ensure product availability as per agreed planograms and sales priorities
• Develop and execute sales plans for the territory to achieve assigned monthly and quarterly targets
• Identify new retail opportunities, onboard new sellers/wholesalers, and expand product placement to improve market coverage
• Build and maintain strong relationships with shop owners, store managers, and key decision-makers to support repeat sales
• Track daily/weekly sales performance, monitor retailer activity, and report deviations from targets with corrective actions
• Coordinate with internal teams (sales, supply, and marketing) to manage promotions, new product launches, and merchandising activities at retail level
• Negotiate trade terms, retailer incentives, and placement support within company guidelines to secure sales outcomes

• Bachelor’s degree in business studies/management, Marketing, or a related field (or equivalent practical sales experience)
• 3+ years of experience in retail sales, distributor sales, or FMCG/consumer goods sales with demonstrated target achievement
• Sales and Marketing — hands-on ability to implement retail sales strategies, drive product movement, and support promotional execution
• Communication — accurate customer-facing communication for effectively presenting product benefits, handling objections, and reporting retail feedback
• Communication & Negotiation Skills — ability to negotiate retailer terms, placement, and order volumes while maintaining long-term relationships
• Field Visit — consistent on-ground coverage, outlet mapping, and effective execution of visit plans to improve conversion
• Sales planning and target achievement — ability to prepare territory sales plans, track KPIs, and deliver results against monthly targets
• Proficient in basic sales reporting and CRM tools (spreadsheets or distributor/sales tracking systems) for daily logging and performance monitoring

Nice to Have

• Experience working with multinational/distributor organizations and familiarity with retail execution standards
• Exposure to trade marketing activities such as retailer promotions, merchandising, and incentive-driven sales programs
• Knowledge of territory planning methods (outlet segmentation, coverage optimization, and route planning)

What We Offer

• Performance-based incentives tied to sales outcomes and territory targets
• Comprehensive onboarding and product/sales training to support field execution
• Career growth opportunities within a multinational distributor environment
• Practical support tools for field work, reporting, and sales planning to help you succeed in the territory