We are seeking a detail-oriented Data Analyst to monitor, analyze, and optimize our online sales performance. This role is critical in transforming data into actionable insights that drive business growth, improve customer experience, and support strategic decision-making across marketing, sales, and product teams.
Key Responsibilities:
- Monitor and organize e-commerce data aligned with key performance indicators (KPIs) to evaluate sales growth, user behavior, and product success.
- Track key metrics like sales, conversion rates, customer engagement, and popular products.
- Build simple reports and dashboards to help the team make informed decisions.
- Work with marketing, sales, and product teams to plan data-driven strategies.
- Perform cohort analysis, customer segmentation, and retention analysis
- Analyze marketing campaign performance (paid ads, email, SEO, affiliates)
- Identify trends, anomalies, and growth opportunities from large datasets
- Ensure data accuracy and integrity across platforms
