Social Media Manager

We are seeking a creative and enthusiastic Social Media Executive to manage and enhance our online presence across various social media platforms. The ideal candidate will be responsible for creating engaging content, executing social media strategies, increasing audience engagement, and strengthening brand visibility across digital channels.

Key Responsibilities

• Plan, create, and schedule engaging content across social media platforms, including Instagram, Facebook, LinkedIn, X (formerly Twitter), and other relevant channels.
• Develop and implement social media strategies to increase brand awareness, audience engagement, and online community growth.
• Manage and maintain social media content calendars to ensure consistent and timely posting.
• Monitor social media channels, comments, messages, and online communities, responding promptly and professionally to audience inquiries and feedback.
• Track, analyze, and report on social media performance metrics, providing monthly insights and recommendations for improvement.
• Stay up to date with the latest social media trends, emerging platforms, tools, and industry best practices.
• Collaborate closely with the design, content, and marketing teams to develop and execute effective digital campaigns and creative assets.
• Assist in planning and executing social media campaigns to support marketing and business objectives.
• Run, monitor, and optimize paid social media campaigns to maximize reach, engagement, and return on investment (preferred).
• Conduct competitor analysis and identify opportunities to improve social media performance and brand positioning.
• Ensure brand consistency across all social media platforms and communications.

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• Minimum 1–2 years of experience in social media management, digital marketing, or a similar role.
• Strong knowledge of major social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).
• Excellent content writing, copywriting, and communication skills.
• Proficiency in social media management and scheduling tools.
• Basic knowledge of social media analytics and performance reporting.
• Experience with paid social media advertising is an added advantage.
• Familiarity with graphic design tools such as Canva, Adobe Photoshop, or similar platforms is preferred.
• Creative mindset with a strong understanding of current digital trends and audience engagement strategies.
• Strong organizational, multitasking, and time-management skills.
• Ability to work independently as well as collaboratively within a team.