The Digital Marketing Specialist will be responsible for planning, executing, and managing digital marketing strategies to enhance brand visibility, engagement, and sales performance. The role involves handling social media platforms, digital campaigns, influencer marketing, and website management while ensuring alignment with overall business goals.
Key Responsibilities
- Develop and implement social media strategies across Facebook, Instagram, YouTube, and TikTok.
- Plan and execute digital marketing campaigns, including content calendars, media planning, and budgeting.
- Manage influencer (KOL) collaborations and coordinate with agencies and tech bloggers.
- Oversee website updates, e-commerce platforms, landing pages, and digital assets.
- Coordinate marketing activities with schools and colleges across Nepal.
- Track campaign performance and prepare reports with insights and recommendations.
- Monitor market trends, competitor activities, and customer behavior.
- Ensure consistent brand messaging across all digital platforms.
- Support product launches, promotional campaigns, and digital event coverage.
- Collaborate with internal teams and external partners for smooth campaign execution.
- Drive content strategy and enhance engagement through creative content initiatives.
- Strengthen TikTok presence through innovative campaigns and collaborations.
