Branding Officer

The Branding Officer is responsible for managing, monitoring, and ensuring the effective utilization of all company branding assets. This role focuses on maintaining brand consistency, conducting audits, coordinating with field teams and vendors, and enhancing brand visibility across all touchpoints.

Key Responsibilities:

Brand Asset Management

• Maintain and regularly update the Brand Asset Register

• Track all branding materials such as posters, hoardings, standees, and promotional assets

• Ensure proper allocation, usage, and retrieval of branding materials

Brand Audit & Compliance

• Conduct regular audits of branding assets across different locations

• Evaluate condition, placement, and visibility of materials

• Ensure compliance with company branding guidelines

• Identify gaps and recommend corrective actions

Field Coordination

• Coordinate with field teams, vendors, and installation teams

• Ensure proper placement and maintenance of branding materials

• Monitor timely replacement of damaged or outdated assets

Monitoring Brand Visibility

• Assess market presence and visibility of branding materials

• Ensure optimal placement for maximum impact

• Provide regular updates on brand visibility performance

Reporting & Documentation

• Prepare and submit detailed audit reports

• Maintain photographic and documented records of branding placements

• Track inventory movement and usage of assets

Maintenance & Upkeep

• Ensure branding materials are clean, intact, and well-maintained

• Coordinate repairs, replacements, and upgrades

• Minimize loss or damage of company assets

Key Performance Indicators (KPIs):

• Accuracy and maintenance of Brand Asset Register

• Quality and frequency of audit reports

• Percentage of branding assets in good condition

• Timely execution of branding placements

• Improvement in brand visibility and compliance

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field

• 1–3 years of experience in branding, marketing operations, or field coordination

Required Skills & Competencies:

• Strong organizational and record-keeping skills

• High attention to detail

• Field coordination and vendor management skills

• Basic understanding of branding and marketing principles

• Strong reporting and documentation abilities

• Ability to work independently and manage multiple locations

Working Conditions:

• Frequent field visits required

• Coordination with multiple stakeholders and vendors

• Travel within assigned regions may be required

Key Traits:

• Proactive and responsible

• Detail-oriented and reliable

• Strong communication and coordination skills

• Accountable and result-driven

Locations:

Banepa: 2

Birgunj: 2

Biratnagar: 2

Butawal: 2

Bitamod: 2

Dang: 2

Dhangadhi: 2

Dhading: 2

Janakpur: 2

Lahan: 2

Narayanghat: 2

Nepalgunj: 2

Surkhet: 2

Pokhara: 2