Head of Marketing & Brand

We are looking for a dynamic and experienced Head of Marketing & Brand to lead the brand vision, market positioning, and growth strategy of our brewery. This is a leadership role responsible for building a powerful beer brand in Nepal’s competitive market.

Prior experience in a brewery or alcoholic beverage industry is mandatory.

Key Responsibilities

• Lead overall brand strategy, positioning, and communication
• Develop and execute go-to-market strategies for new and existing products
• Drive volume growth, market share, and brand equity
• Manage product portfolio (lager, strong, premium, craft variants, etc.)
• Oversee packaging, label design, and brand identity
• Plan and execute ATL, BTL, and digital marketing campaigns
• Build strong trade marketing and distribution support programs
• Work closely with sales, production, and leadership teams
• Manage agencies, budgets, and marketing ROI
• Lead consumer insights, research, and innovation pipeline

Requirements

• Mandatory: Prior experience in a brewery / beer / alcoholic beverage company
• 3-5+ years of experience in marketing & brand leadership
• Proven track record of building and scaling brands
• Strong understanding of Nepali beer market, pricing, and distribution dynamics
• Experience in launching new products and managing portfolios
• Excellent leadership and team management skills
• Strong creative instinct with commercial acumen

What We’re Looking For

• Someone who understands both mass + premium beer segments
• Ability to create a distinct Nepali brand identity
• Hands-on leader who can execute, not just strategize
• Deep understanding of on-trade & off-trade channels