Digital Marketing, Creative Design thinking for this Digital World and Analytics
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website themselves to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing.”
Following is our “Digital Marketing Course Syllabus” designed just for you in such a way that it saves your time and gives you the most benefits of this course.
Digital marketing - like SEO, SEM, SMM, Email marketing, content marketing, PPC, paid advertising and list might go on.
Advantages of Digital Marketing:
It is no surprise that more and more people are devoting their time online to transact or research. According to a report by Forbes, about 82% consumers research online. Marketers today are applying digital marketing tactics to reach to the consumers & here’s why you should learn digital marketing for your business too:
1. Cost Effective:
Digital marketing is economical and most effective way to promote your business as compared to traditional marketing. With limited budget you can create content & start your campaign. It is you who decides the budget which can even start from something as low as Rs.50/- depending on your business.
2. Real time results:
The moment your ad is live, you can view the performance. Additionally edits can be done in real time. This way you can understand the situation and take necessary action
PPC stands for Pay Per Click. It is a model where the advertiser pays the publisher each time their ad is clicked. Google Ads is the best and easiest platform for PPC.
In case of traditional marketing there is no way to determine the number and the type of people who saw your billboard. With digital marketing it is not easy to target audience based on their interest, location, behaviour etc. You can create an audience based on your business model and push your ad to the right consumers.
5. Measurable results:
Be rest assured about the analytics and reports through digital marketing. You will get the most accurate & realistic data that will help you in reaching your goals as well forecast your future sales
6. Conversion rates:
It’s much simpler to get conversion online as the customer views the ad & takes action.
7. Easy Interface:
Setting up ad accounts, building a website, managing social media have become straightforward and clear-cut with easy user interface.
Feel Free to send us your Contact information.
A PP size photo
Who Should Attend?
Person who want to enhance their professionalism
Additional Benefits :
Internship plus Job placement.
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