Job Description

• Creating the annual sales forecasts by estimating total vehicle sales, gross and operating profits as well as expenses for the new-and-used sales departments
• Meeting with the chairman to plan and implement objectives for achieving sales and gross profits
• Hiring and monitoring the performance of the sales personnel, holding weekly sales meetings and conducting sales training
• Overseeing standards for displaying and merchandising both new and used vehicles as well as reviewing and initialing all promotions before they are finalized
• Coordinating the appropriate supply of new and used vehicles and ordering/acquiring vehicle inventory accordingly
• Meeting monthly with the dealership’s manager to review forecasts and profits for each department
• Working directly with the Chairman on making recommendations on both short and long-range advertising plans, sales promotions, staffing needs, lease promotions, and compensation plans
• Attending to customer complaints, ensuring that a high level of customer satisfaction is obtained
• Auditing all appraisals of trade-in vehicles
• Issuing all demonstration vehicles and ensuring that appropriate records are maintained