Position: Branding Manager (Recent Job)

Job Description

• Formulate the branding strategies for the GSignalX products, how do buyers or consumers perceive the product and similar or competing products
• Identify examples of good practice in branding and collect inspirations for the design of a strategy and its communication toward professional buyers and consumers
• Local market study analysis to inform the formation of a branding, marketing and communication strategy in a business context, brand context, target market context and the competitor context
• To carry out implementation, control, routine evaluation and review of the branding, marketing and sales plans and make recommendations to the Management.
• Supervise, coordinate and summaries the market opportunities and perform assessment.
• Undertake a competitive analysis and assess differentiating aspects of GSignalX
• Test and define positive values and specific strengths of the GSignalX including product features, other product quality elements that could be used to differentiate the product 
• Recommendations of priorities for improving or upgrading the offers 
• Prepare branding and marketing workshop methodologies, using materials from the desk study and market research 
• Develop a brand identity (including and not limited to:  brand mission, vision, values, slogan/tagline, personality, value proposition, brand positioning etc.)  and communication strategy considering Product mandate, stakeholders and audience
• Propose a visual identity for product and service and create a brand book and visual identity standard manual that governs the use of the identity
• Design and layout of publications and communication information materials: And associated brochures or display materials

Job Specification

• At least three (3) years’ experience in international marketing, branding and sales gained in the private sector
• Solid experience and knowledge in international market research
• Knowledge of and experience in marketing, business development services and developing operating environments required
• Experience in facilitating group exercises and in designing brands
• University degree (and preferably Bachelors or equivalent) in related field

Key skills for brand managers:

• Analytical skills and attention to detail
• An understanding of trends and an ability to respond to customers’ wishes
• Creativity and an ability to produce innovative and original ideas
• Team working skills
• The ability to manage and allocate budgets
• Written and verbal communication skills
• Experience with and an understanding of market research
• Time and project management skills, including the ability to work on multiple projects at the same time
• An ability to think strategically and come up with campaigns