Position: Digital Marketing Officer (Premium Job)

Job Description

• Planning and implementing digital marketing initiatives across channels, including paid search and paid social.
• Optimizing ad copy, designing ad creative, and landing pages to improve conversion rates and lead quality
• Managing and monitoring campaign budgets, keyword bids, and overall account performance
• Performing ongoing keyword discovery, expansion, and optimization
• Researching and analysing competitor advertising campaigns and strategies
• Developing and maintaining marketing automation flows for lead generation.
• Executing tests, collecting and analysing data to identify trends and insights for maximum ROI
• Reporting on digital marketing campaigns against goals (ROI and KPIs)
• Analyse, review, and report on the effectiveness of campaigns and provide insights/recommendations

Job Specification

We’re looking for someone who:

• Has a minimum 1 years’ experience working in digital marketing space.
• Highly organized and must be able to use PM tools such as Trello.
• Must have experience in: Google Adwords, Facebook Organic and Paid, SEO, Email Marketing and Graphic Designing skills.
• Mandatory Tools: Must be excellent in using Adobe Photoshop and Illustrator

What skills you’ll bring to the team:

• Strong skills in Google Ads to deliver outstanding results across paid search
• Strong skills in paid social media channels (Facebook Ads)
• Ability to optimize, manage, and report across keywords, ads, creatives, landing pages, and campaigns
• Ability to set up tracking, tagging, and pixel implementation
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong communication skills — verbal and written
• Understanding of email marketing tool such as Mailchimp.

This position will be working remotely, therefore you must:

• Must have reliable Internet connection with minimum 50 Mbps speed.
• Have the ability to work from home without distraction.
• Have excellent attention to detail.
• Have the ability to follow clear procedures.
• Be hyper organised.