Marketing Head

Job Description

Job Summary

The Head of Marketing – 2W TVS Nepal is responsible for developing and executing a comprehensive marketing strategy to drive brand equity, market share, and revenue growth for TVS two-wheelers across Nepal. The role leads all marketing functions including brand management, product launches, trade marketing, digital marketing, and consumer insights ensuring TVS remains the preferred two-wheeler brand in the Nepali market.

Key Job Responsibilities

• Strategic Marketing & Planning
• Develop the annual and long-term marketing strategy aligned with TVS Nepal's business objectives and TVS Motor Company's (India) brand guidelines.
• Conduct comprehensive market analysis including competitor benchmarking, consumer behavior studies, and trend identification across Nepal's 2W segment (scooters, motorcycles, commuter bikes, performance bikes).
• Define brand positioning, messaging, and value proposition for each TVS 2W product line in the Nepali context.
• Prepare and manage the Annual Marketing Budget (ATL + BTL + Digital) ensuring optimal ROI on every rupee spent.
• Collaborate with the India HQ / Regional Marketing team to align local strategy with global TVS brand direction.
• Brand Management
• Uphold and strengthen the TVS brand identity across all consumer touchpoints in Nepal.
• Lead all ATL campaigns (TV, radio, outdoor, print) ensuring creative excellence and media efficiency.
• Oversee brand health tracking — monitor awareness, consideration, preference, and NPS metrics regularly.
• Champion localized storytelling and culturally relevant campaigns for the Nepali audience (Dashain, Tihar, regional themes, rural outreach).
• Product Marketing & Launch Management
• Lead go-to-market planning and execution for new product launches — from pre-launch buzz to post-launch sustenance.
• Develop product-specific positioning, pricing communication, and competitive differentiation messaging.
• Work closely with Sales and Product Planning teams to monitor product portfolio performance and recommend marketing interventions.
• Ensure all product communication (specs, features, USPs) is accurate, compelling, and regulator-compliant.
• Digital Marketing & E-Commerce
• Own the digital marketing roadmap — SEO/SEM, social media, OTT, influencer marketing, YouTube, and performance marketing.
• Manage TVS Nepal's social media presence across Facebook, Instagram, YouTube, TikTok (where applicable), and manage community engagement.
• Leverage data analytics and marketing technology tools (CRM, Google Analytics, Meta Ads Manager) to drive performance marketing efficiency.
• Drive lead generation digitally and ensure proper MQL-to-SQL handoff with the Sales team.
• Explore and build capabilities for online buyer journeys (configurators, test ride bookings, EMI calculators on web).
• Consumer Insights & Market Intelligence
• Commission and interpret primary and secondary research — brand health studies, U&A (Usage & Attitude) studies, and competitive tracking.
• Maintain a live market intelligence dashboard covering competition activity, share of voice, market share, and pricing.
• Provide actionable insights to Sales, Product, and Leadership teams.
• Partnerships, Sponsorships & PR
• Identify and manage strategic sponsorships (motorsport, sports events, cultural events) aligned to brand values.
• Oversee PR and media relations — press releases, product launches, media test rides, and crisis communication.
• Build and manage relationships with advertising agencies, media buying agencies, digital agencies, and event management firms.
• Reporting & Performance Tracking
• Develop dashboards and KPIs to measure campaign success, brand engagement, and ROI.
• Present monthly and quarterly performance reports to management.
• Ensure real-time monitoring of marketing activities at both corporate and regional levels.
  
  

Job Specifications

• Educational Qualifications: MBA / PGDM in Marketing from a reputed institution (India / Nepal / International)
• Preferred MBA from a top-tier B-School with specialization in Marketing or Brand Management
• Additional Certifications in Digital Marketing (Google, Meta, HubSpot) are an added advantage
  
  

Experience Requirements:10–15 years of progressive marketing experience; minimum 4–5 years in a marketing leadership / Head of Marketing role in Automotive Industry (2W or 4W preferred)

Other Requirements

• Valid Nepal driving license (preferred — for product test drives and field visits)
• Willingness to travel 30–40% across Nepal (dealer visits, market activations, regional events)
• Familiarity with Nepal's regulatory environment for advertising and automotive sector
• Network within Nepal's automotive, media, and advertising ecosystem is a strong plus