Position: SEO & Ad-words Executive (Recent Job)

Track, report, and analyze website analytics on a weekly basis
Plan, run, report, and analyze PPC initiatives and campaigns
Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor website and advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on website
Work with the marketing team to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Set-up Google/Bing Webmaster Tools accounts for our websites and monitor them regularly for crawling and indexing issues.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website and mobile analytics tools (ex Google Analytics, Flurry)
Ability to identify business objectives and make appropriate measurement plan base on business objectives
Experience in setting up and optimizing Google Adwords campaigns

This job has been expired on 2019-03-25

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