Position: Google Ads | PPC Specialist (Recent Job)

Other Specification

Daily Hours: 4 Hours 

Knowledge and Experience: 

• Minimum 2 years experience of google ads and other PPC Platforms. (Agency experience preferred for Google ads) 
• Proven track record of the past clients 
• Able to analyze and understand the client's brand tone and its target audience | customers. 
• Proficiency with Google ads 
• Proficiency with Google Analytics 
• Experience with Google ads editor 
• Proficiency with copywriting 
• Know-how of keyword research, and Google analytics 
• Experience in Search Engine Optimization (SEO) Search Engine Marketing (SEM) and Paid Search (PPC) 
• Knowledge of digital marketing best practices including local search, review marketing, social media, web content, and paid advertising 
• Experience setting up integrations and sharing conversion data across the following google ads, landing pages, google analytics, and other PPC platforms 
• Experience making decisions based on interpreting data (financial or technical background preferred) 
• Proficiency using Microsoft Excel, MS word, Google docs, and sheets 

Skills: 

• Attention to detail 
• Ability to analyze data and be a creative problem solver (analytical thinkers preferred) 
• Ability to work and adapt in a fast-paced, innovative, deadline-driven environment 
• Positive attitude, strong business acumen, accountability, and personally motivated 
• Ability to collaborate, work remotely, communicate regularly, and thrive in a team culture 

Job Description

• Plan, create, launch, edit, optimize, and audit all types of Google ads campaigns, ad groups, create optimized landing pages, A/B testing, generate an excel | Google sheet report and aid in the creation of new paid search marketing initiatives 
• Launch, adjust and maintain the ppc campaigns account specifically for 2 clients only as per requirement 
• Monitor budget, adjust bids and bidding strategies, including writing and testing new ads for making adjustments to gain better ROI 
• Perform keyword research, selection, manage and maintain keyword lists, and audience targeting for the best advertising opportunities 
• Measuring the ROI and compiling regular spend reports for client campaigns 
• Generate daily, weekly, and monthly client reporting for all major metrics,google ads reports, goals tracking, revenue tracking, data insights and other paid search initiatives 
• Drawing the strategies, executing and analysing the profitability of each account 
• Track KPIs to assess performance and pinpoint issues and update and manage monthly changing specials, incentives in google ads and other ppc platforms 
• Provide suggestions, implement creative copy, attractive and concise copy for advertising 
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, search network,display network, and other facets of paid search in accordance with client goals. 
• Keeping up to date with industry updates, and trend watching such as SEO trends 
• Identify the client’s business requirements and accordingly formulate an online marketing solution for business development 
• Performing and acting on competitive analysis and better utilizing advertising budgets of clients 
• Mining search query reports to match types and add PPC keywords inclusive of new long tail keywords, and negative keywords